Legume Couscous into the main Dutch – Belgian organic channel

By denan,

It is under the brand name of this European chain of organic supermarkets that these 4 legume couscous will be marketed in the Benelux

In terms of innovative products, the MDD brings not only immediate notoriety, and therefore guaranteed sales; but the security of a long-term business partnership as well.

Moreover, a private label does not prohibit, but rather open the door, to the manufacturer own brand in a second time.

This is why no exclusivity should be granted in private label.

The dual function of Denan & Associés : definition of export strategy and business input

On the basis of many concrete and verifiable achievements, Denan & Associés proposes – as a first step – an export development strategy to the manufacturer.

Once validated by the manufacturer, Denan & Associés is responsible for marketing to its network of partners covering all of Europe and selected North American markets. Since the prospection; the negotiation of commercial agreements until the payment of the first order and the implementation of promo plans.

French organic syrups are exported to Austria and the CEEC

By denan,

Austria counts 24% of its farming lands organic certified, ranks in Europe 5th per capita organic expenditures (196,00 € / year) and 4th in food consumption (8.6%)

It is a market that one would tend to treat, wrongly, in the shadow of his German big brother, whereas they are totally distinct and even tight with respect to each other.

The particular problematic French syrups

The European organic soft drinks market is dominated by fruit juices and me-too of conventional drinks. Syrups, an almost 100% French specificity rank separately and do not benefit of a strong spontaneous demand from the consumers. That is why small local producers are often enough to meet the demand. Yet they are the healthier, more economical and versatile organic beverage you can find.

Access to the market will be done rather by the food service and the craze for Cocktails Bar having opted for organic; Vs the specialized network

This is indeed the case in Austria where it is the Food Service sector that will open the door of this market.

Exporting the French Bio to North America : the French Organic Egg Pastas crosses the Atlantic

By denan,

To export fresh eggs pastas in Canada. Nice performance for this Organic Provencal manufacturer

What could have convinced this Canadian distributor to go for French Tagliatelle?

No doubt it’s innovation. She won the adhesion of this partner with gluten-free pasta having no tasting equivalence

As a matter fo facts, the door was open with gluten-free organic (legumes) pastas of superior quality than the Italian competition – because cookable Al Dente.

French know-how in the food process can make the difference despite its higher price when it innovates without losing sight of its DNA of culinary excellence. And when he targets the right target.

BTW; Would the Young Organic Foodista (YOF) represent the heart of the target of French Bio? Its medium and long-term export opportunity?

It can be deduced from the fact that this YOF is educated, nomadic, caring for his food and especially ready to pay much higher prices than his elders when it comes to taste quality. For the YOF Organic Food is neither a good-citizen obligation, a choice of life, but a search for pleasure, … free from guilt.

Export organic seasonings in Europe

By denan,

Export organic seasonings

300 delicatessens, cheese-makers, caterers and delicatessen finally have access to the best of French-style organic cuisine thanks to this superb and original range of aromatized salts and flowers of salt from the Ile de Ré.

In terms of salt competition is tough and often low cost

It is really very difficult to differentiate with an ingredient as common as salt. Was it sea salt, from the island of Ré. The bet has been taken to value it by the organic certification of a wide range of blends, the “Herbal Salts” and the UMAMI mixes.

Organic Gluten-free Pasta in the Portuguese Food Service

By denan,

25 Diet Snacks put French Legumes Organic Pasta in their menu 


In general, the HORECA & RHF circuits are the second step of a successful country implementation.

In addition, these eating places are often located near sales outlets, if not within them, which allows commercial tasting and promotion of the products available in the stores.

Organic foods spread out the food service  all over Europe.


In addition, from Lisbon to Copenhagen, Roma, … all the big European cities set the tone by imposing Organic foods  to their catering establishments.

A French manufacturer exports gluten-free organic couscous to Spain

By denan,

Innovation at Biofach 2019, the first 100% couscous with legumes available in Europe

Export the gluten-free organic to the French. It is done, these couscous mono-varietal (lentils, chickpeas) ready in 5 minutes have aroused great interest in Biofach 2019.

And besides, the first listing fells just two months later.

It is a Spanish chain of a hundred organic supermarkets that was the first to decide.

After the pasta 100% Légumineuse, this French SME knows a new success story export by innovation
Indeed, other Bio distribution networks; in Belgium, Switzerland, Denmark and Germany have announced their intentions to follow suit before spring.

The French Organic Fair Trade Confectionery in Denmark

By denan,
confiserie Bio française

With an annual expenditure of 227 € (2016), Denmark is after Switzerland (274 € / year) the 2nd per capita organic market place within Europe.

It is thus a priority market where the specialized networks are marginal and the big players the retail trade.

Because the volumes are here, the listing are very hard to get for a SME manufacturer.

Nature & progrès “Ile de Ré” sea salts into the Benelux organic network

By denan,

Organic salt?

Salt is considered as a mineral and therefore it cannot be certified from organic farming; but a recent European rule will allow sea salts to be so, by 2021.

In the meantime, a raw sea salt accredited by Nature & Progrès mixed with organic dehydrated spices and plants is organic-certifiable; this is the case of this range which found a distributor in the Belgium-Nederland-Luxemborg area (BENELUX); an ultra-dynamic market of nearly 30 million consumers who are keen on Bio.

Why the Ile de Ré?

By its geographical configuration, its eco-system and its mode of inland harvesting sea salts; this territory is naturally protected from the risks of both terrestrial and maritime pollution (oil spills). This is why it is recognized by the certification bodies as a salt that is fully compatible with the Organic reference system.

 

 

 

 

 

French organic Vegan bolognese sauce is exported to Irish supermarkets

By denan,

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.