NTERNATIONAL DEVELOPMENT of MEDIUM SIZED FOOD COMPANIES : more & more SME outplace their export department, for many reasons :
ECONOMICAL : The cost of an employee is between 100.00 ? à 150.000 which requires a turnover of 500.000 ? à 1.000.000 ? to be break heaven. Such a turnover would demand years of commercial efforts before being achieved. No small company can invest so much money.
ORGANIZATIONNAL : On top of purely financial
considerations full time employee taking care of the export would be rather disturbing because no small firm will be able to cope with the follow up involved.
TECHNICAL : Hiring and independent would allow to get a real expert for reasonable cost, and only such a professional would be able to achieve the turnover necessary to pay a full time export manager.
MANAGEMENT : Taking advantage of the independent expert the manager of the company would be in better position to hire and drive its own export manager once the proper turnover will be achieved.
ACTIVITY, TO EXPORT MEDITERRANEAN EPICUREAN SPECIALTY FOOD :
DENAN & ASSOCIES is the global solution for the international development of the small food company.
Fulfilling these punctual needs by bringing the missing expertise and the commercial portfolio .
Once the strategy is set up, a yearly contract is signed.
Jean-Marc Denan becomes the fully employed part time export manager of the company.
He is the one that will do the prospecting, negotiate the contracts et do the day to day follow up.
This collaboration will soon have an end, at the very time when the company will have the right financial turn over and expertise to hire an employee.
A UNIQUE EXPERTISE
Jean-Marc Denan lead dozens of missions for medium sized food companies.
he is the one that firstly opened many marketplaces in Europe and North America for niche specialities food product like : AOC goat cheeses, organic rice and cereal, confectioneries, preserves, ready meals, olive oils, all in connection with the Mediterranean diet.