02 May 07 Export in England - Export frozen food

EXPORT IN the SCOTLAND OF FROZEN PRIVATE LABELS READY MEALS

Private label is a vector of export which frees the SME(SMALL AND MEDIUM-SIZED ENTERPRISE) of the costs of referencing and the risks of storage of packaging. it guarantees besides a stake in shelf as well a maximal emphasis of the product. That is why Jean-Marc Denan privileges this type of partnership, as fas as the retail trade goes. Here the example of a Scottish importer.