12 Feb 07 Export in Great Britain - Export of French terroirs food

BANON AOC GOAT CHEESES AVAILABLE IN UK BRANDED "WAITROSE SELECT", WAITROSE'S PRIVATE LABEL FOR PREMIUM SPECIALITY FOOD

Waitrose is probably the most innovative and quality oriented retailer in UK.

That is why it was clear for the buyer that the BANON to be sold under the Waitrose Premium own label "Waitrose select" could not be a copy but the real one Banon, the AOC.

The buyer picked up the most famous BANON? the one wrapped in chestnut leaves and tighten with Raffia.

The Waitrose Select BANON? displayed in a wooden tray marked Provence was launched in April, sales are really good according to the buyer about 1000 a week in 100 stores.

"WAITROSE SELECT", the prestigious label enhance the delicious unpasteurised goat milk cheese from Provence. She tells all the UK connoisseurs to try the very best of the goat cheese.

A parnership very successfull as 1000 BANON are sold each week in only 76 Waitrose stores.

BANON, really a hot hit n UK!!