One year was necessary to develop the range (4 SKU’s to start) and to obtain the specific certifications for the US market, notably the NON GMO required by the most important American distributor Bio – and even of the world – WHOLE FOOD MARKET.

The US market is from far the world’s leading organic market with 44% of market share in the world (compared with 42% for Europe in its entirety); It is therefore a considerable stake in terms of turnover.