Exporting French chocolate to Switzerland? Yes, but organic and fair-trade!

By denan,

  Filed under: Résultats
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Listed by the major Swiss Dpt store, Manor

It is notorious; Switzerland passes for the country expert in chocolate. Moreover, it is an ultra-protectionist market with habits of consumption privileging the domestic. And yet; The MANOR Dpt store and its iconic Geneva outlet have also realized – thanks to the mediation of a well-respected local distributor – that French organic and fair trade chocolate had a place in its shelves by giving it five facings.

The final objective, a real challenge, to penetrate in two years the Swiss GMS with the Bio Française

After the organic pasta Bio in the Italian retail trade; The real challenge of JMD will be to introduce French organic dark chocolate into the ultra-centralized Swiss supermarkets.