Very good start of the french organic fair-trade chocolate bars in Portugal

By MatthieuBrunet,

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It’s a (pleasant) surprise that the first sales results of organic fair-trade chocolates bars of the French leader in Portugal. Nearly 45,000 bars on a six months period, well above expectations, given the Portuguese purchasing power (mini wages < € 550). It is true that the local partner is the first in the sector with 5 stores on its own, 4 dietary restaurants, a brand with a strong reputation NATURE FOODS & two magazines (1 consumer, 1 pro).