With an annual expenditure of 227 € (2016), Denmark is after Switzerland (274 € / year) the 2nd per capita organic market place within Europe.

It is thus a priority market where the specialized networks are marginal and the big players the retail trade.

Because the volumes are here, the listing are very hard to get for a SME manufacturer.

Thanks to the buyers meetings organized during BioFach 2012 where were introduced the products for the first time. Two years were needed to reach an agreement with this coveted distributor of organic foods.

Regarding organic candies, one can find many ” junk food “, in other words 200% industrial food but complying the organic regulations. That is why it is important that French Organic traditional candies restore the qualitative balance of the market by bringing healthy and delicious products, besides being organically-certified!

Delhaize is the Belgian retail chain the most attached to organic products; that is why the 2 Organic – fair trade chocolate bars listed by J-M Denan make a very honorable career beginning. Since their launch in April, 2013, in 3 months; 60,000 tablets were sold, the initial objective of 150.000 sales unit / year, based on the on shelf will be doubtless pulverized from the first year.

organic supermarket chain “Estafette” follows n the ” Ekoplaza ” chain (60 stores) by choosing a French supplier for their organic chocolate.

Once the nougat have been launched, Waitrose asked for a bespoke Provencal confectioneries luxury box.

Authentic typical confectioneries were selected foe the box like Calisson, Nougat, Orangette (candied pieces of oranges) and candied fruit pastes.

For the first time authentic confectioneries were widely displayed in UK.