The foie gras, porcini mushrooms, truffles, blue, salmon potatoes crisps from Provence are being tested in a leading Italian hypermarket chain. First step of a campaign to break into the transalpine marketplace.
Export in Italia
It was during the last CIBUS (05-08/05/2014) held within the golden triangle of the Italian gastronomy, Parma, that was launched on the Italian market this fine range of flavored-mustardy sauces. Integrating the main catalog of this importer-distributor highly specialized in French and … English (!) deli, the SME knows she just hits at the heart of its target, 2500 potential customers spread over throughout Italy.
Branded with the Italian partner trade mark, the French rusks and grilled toasts will be marketed in Italy by 20 representatives of the distributor. Objective, approximately 800 organic stores, among whom 300 herbalist’s shops and non-pharmaceutical chemist’s very active in the marketing of dietary and biological products
It is on the occasion of SANA (Bologna, 09-12 sept 2012) that will be launched the range of the French leader of of the organic almonds and hazelnuts products. The first contact was organized by JM Denan at BIOFACH 2012. After a process of range selection and technical fittings (packagings, shelf life).
Co-developed by a French SME (SMALL AND MEDIUM-SIZED ENTERPRISE) and its Italian distributor : a “functional” Organic melba toast without any equivalent on the market!
Both partners are winning; the manufacturer who has an innovating product that he would not have been able to finalize by himself and the distributor who gains a true weapon to fight commercially on a very competitive market.
The Organic Italian market is a priority for french SME; in particular based in the South, because besides a geographical nearness, it is very structured and still growing. Break into this market, ruled by the Mediterranean diet demand a qui good technical level allied to an excellent organoleptic quality. The Italian consumers are very demanding and used to a food pleasure, be it be organic.
The Italian partner of the French Company Languedocienne de Panification ( SLP) invests in an active in-store promotion of the organic melba toasts of the SLP. At the origin of this commitment, two sales incentive meetings in Turin and Roma led by Jean-Marc Denan to train the 30 sales people to the products.
A new range of organic palm oil free melba toasts, exclusively with olive oil, will be launched in April by the Italian partner found by Jean-Marc Denan. The aimed 2010 turnover is about 500.000 €.
cts, Italy is a very tought market for French food because it is in frontal competition with most of the food products of France. The organic market segment allows to raise the competitiveness of the French products and to break into where a conventional product would doubtless have not made the difference.
Mousse di Anatra, the very onctuous Duck Mousse from Toulouse on the best Italian tables!