Export of private label

Private label accounts for 30 to 60%, depending or countries, of food sales, including speciality food. That is why it is a top priority in all my sales export plan.


French Organic Pastas in Canada

By denan,

The French organic agro-food know-how Bio recognized even in terms of … Pasta!

It’s is a Provençal manufacturer who made it with this leader in organic distribution.

Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.

Organic AND Delicious : The winning combo of the French food industry

This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.

Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.

What strengthen the local partnership since it is the brand of distributer that was adopted

Legume Couscous into the main Dutch – Belgian organic channel

By denan,

It is under the brand name of this European chain of organic supermarkets that these 4 legume couscous will be marketed in the Benelux

In terms of innovative products, the MDD brings not only immediate notoriety, and therefore guaranteed sales; but the security of a long-term business partnership as well.

Moreover, a private label does not prohibit, but rather open the door, to the manufacturer own brand in a second time.

This is why no exclusivity should be granted in private label.

The dual function of Denan & Associés : definition of export strategy and business input

On the basis of many concrete and verifiable achievements, Denan & Associés proposes – as a first step – an export development strategy to the manufacturer.

Once validated by the manufacturer, Denan & Associés is responsible for marketing to its network of partners covering all of Europe and selected North American markets. Since the prospection; the negotiation of commercial agreements until the payment of the first order and the implementation of promo plans.

French organic Vegan bolognese sauce is exported to Irish supermarkets

By denan,

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.

COOP Denmark lists the French organic pastas for its premium PL IRMA

By denan,

IRMA (80 stores), a premium brand very committed in the Bio

It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.

IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK

That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.

Development by J-M Denan of an export partnership with DIETIMPORT ( Portugal)

By MatthieuBrunet,

Denan and Asso. sets up 2 new private label ranges with Dietimport a leading dietary food distributor in Portugal: dietary melba toasts and biological cereal without allergens. DIETIMPORT (http: // www.dietimport.pt/) is N°1 Portugese dietary products distributor with 25 stores owned, 4 dietary restaurants, its own brand and 2two magazines (1 consumer aimed, 1 B TO B).