Export of private label

Private label accounts for 30 to 60%, depending or countries, of food sales, including speciality food. That is why it is a top priority in all my sales export plan.


French organic Vegan bolognese sauce is exported to Irish supermarkets

By denan,

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.

COOP Denmark lists the French organic pastas for its premium PL IRMA

By denan,

IRMA (80 stores), a premium brand very committed in the Bio

It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.

IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK

That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.

Development by J-M Denan of an export partnership with DIETIMPORT ( Portugal)

By MatthieuBrunet,

Denan and Asso. sets up 2 new private label ranges with Dietimport a leading dietary food distributor in Portugal: dietary melba toasts and biological cereal without allergens. DIETIMPORT (http: // www.dietimport.pt/) is N°1 Portugese dietary products distributor with 25 stores owned, 4 dietary restaurants, its own brand and 2two magazines (1 consumer aimed, 1 B TO B).

TASTE THE DIFFENCE, THE PREMIUM SAINSBURYS OWN LABEL WRAPS THE AOC BANONTASTE THE DIFFENCE, THE PREMIUM SAINSBURYS OWN LABEL WRAPS THE AOC BANON

By MatthieuBrunet,

A big hit for this specialty cheese which have just got its AOC (07/2003) :

TASTE THE DIFFERENCE, the most inaccessible UK own label for a French supplier, specially talking about raw milk cheese!

Along with Waitrose Banon is now displayed within the 2 most high profile UK retail network with a total of 600 stores!