Private label accounts for 30 to 60%, depending or countries, of food sales, including speciality food. That is why it is a top priority in all my sales export plan.
In order to export its range of gluten-free organic pastas, this French pasta manufacturer joins forces with the main Portuguese organic retailer
Caution! A RSP in line with the willingness to pay of the Lusitanian consumers is essential to succeed.
For this purpose, the Portuguese distributor private brand will be favored.
In conclusion, it is only on the basis of a 3 times net price that the French product is competitive.
Without heavy promotional budgets, only the Distributor PL will provide the French manufacturer with the guarantee of fast and significant sales.
It is therefore a deliberate choice based on a close and balanced partnership between manufacturer and distributor.
The principle is simple. One brings innovation and qualitative consistency. The other the weight of a trusted brand, its promotional support and the animation of daily sales.
IRMA (80 stores), a premium brand very committed in the Bio
It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.
IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK
That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.
While Belgium is the country of the chocolate, one of its major retailers( 150 store) nevertheless chose a French supplier for its Organic / fair-trade chocolate bars. An estimated market of 150.000 units on previous supplier sales basis, but who should be widely exceeded.
Denan and Asso. sets up 2 new private label ranges with Dietimport a leading dietary food distributor in Portugal: dietary melba toasts and biological cereal without allergens. DIETIMPORT (http: // www.dietimport.pt/) is N°1 Portugese dietary products distributor with 25 stores owned, 4 dietary restaurants, its own brand and 2two magazines (1 consumer aimed, 1 B TO B).
Jean-Marc Denan led two commercial meetings in Turin and Roma to train and motivate the sales teams (all in all 30 persons) of his Italian distributor of organic melba toasts.
Striking success of a french family canning factory which exports a mayonnaise in Denmark, called the “Dijonaise”. It is a private brand specially worked out with the cooperative chain COOP TRADIND which here is labels. Annual sales Trend : 50 to 60 palettes.
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