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Thanks to a partnership with a Catalan distributor, J-M Denan introduces distinctive frozen food in the Spanish food service amrket

By MatthieuBrunet,

The Spanish market of the deep-frozen prepared dishes, in particular that of the food service, is not considered as a quality oriented one. It is on the contrary a price oriented market. That’s why there are so few potential partners in search of distinctive frozen food and so difficult to seduce them! This is the Catalan food service regional market – the second in volume after Madrid’s – which is aimed by this distributorship agreement concluded by Denan and Partners with a wholesaler very dynamic and positioned on qualitative niches.