The Spanish market of the deep-frozen prepared dishes, in particular that of the food service, is not considered as a quality oriented one. It is on the contrary a price oriented market. That’s why there are so few potential partners in search of distinctive frozen food and so difficult to seduce them! This is the Catalan food service regional market – the second in volume after Madrid’s – which is aimed by this distributorship agreement concluded by Denan and Partners with a wholesaler very dynamic and positioned on qualitative niches.
Export frozen food
A network in many european and non european countries.
This small chain account 20 Organic supermarkets (27 at the end of 2010) of which some shelter an Organic restaurant, just like Bioplanet in Belgium.
Organic products and deep-frozen products are compatible when the organoleptic and nutritional conditions are well combined. A new illustration with this frozen vegetable pizza cooked, cooked in wood ovens, which will be marketed with the brand of the Portuguese leader of dietary and biological foods.
The delicious wood oven pizza will be distributed massively in 2008 in the catering network thanks to a partnership with a belgian frozen food distributor
GELPEIXE is the leading Portuguese frozen fish packer. Its brand is displayed everywhere for decades. A partner of choice to durably break into the Portugese market who besides offers a low cost logistic service in a country where the purchasing power is not the best in Europe.
After Germany, Belgium, Denmark, the Scotland, Spain, G-B, Ireland, Netherlands, Portugal Korea, Singapore, United Arab Emirates, etc… Greece adopts the organic deep-frozen pizza cooked in wood ovens. Mamma Mia what is good!
BONPREU is a catalan chain of 110 supermarkets and hypermarkets experiencing a yearly growth of 10 to 15%. Despite many obstacles such as costly logistics and a rigorous pricing logic, BONPREU comes out as a very coveted partner.
Only 1 year and a half was necessary to Jean Marc Denan to set up the European network including Scotland, Ireland, Nederland, Germany and Spain.