In spite of the more than critical situation which is that of the European food service;…

…; 55 cash leader in the Netherlands and Belgium adopts the Pigeonneaux Bleu Blanc Cœur; soon the very first to obtain an organic certification.

The sign of a significant premium to unparalleled quality, the result of hyper specialization.

In a market dominated by poultry generalist groups ; it is a regional SME offering hyper differentiated products which wins the market.

The Netherlands, how such a small country can be  a priority export marketplace for organic food?

Even it is a very difficult to penetrate due to price sensitivity, where one is facing a strong competition, especially from Germany (knowing that the Dutch are German-speaking) and that again It is a small country of 16.8 million inhabitants very coveted because concentrated and wealthy.

It is, however, a priority marketplace because of its well structured, efficient and concentrated distribution and its very strong organic consciousness.