They are all here, …

The French fair trade organic chocolates (the one with the pink shelf-talkers on the picture) under the spotlight in this supermarket of New-Paltz (6,818 inhabitants at the last census) in the county of Ulster of the State of New York.

It is the store manager who took the initiative to reserve the best location of the shelf as he felt in love with the French organic fair / trade chocolate!!

Barely 1 year since the first order left in the USA

No triumphalism, everything remains to be done to conquer the 1st world market of organic food (alone greater than the entire EU market).

However, in addition to the steel motivation and unparalleled professionalism of the local importing partner; these first signs of consumer and distributor craze are really encouraging.

Two new references will enrich the range that will be presented at the NYC Fancy Food Show in late June.

One year was necessary to develop the range (4 SKU’s to start) and to obtain the specific certifications for the US market, notably the NON GMO required by the most important American distributor Bio – and even of the world – WHOLE FOOD MARKET.

The US market is from far the world’s leading organic market with 44% of market share in the world (compared with 42% for Europe in its entirety); It is therefore a considerable stake in terms of turnover.

Two years of preparation and prospection in the United States have helped lead to the signing of a national distribution deal with a powerful American importer based in the East Coast.

Logistically this distributor will be relayed nationwide by local partners-wholesalers to cover the territory.

Among the priority targets the worldwide biggest organic retailer Whole Food Market. Among the first commercial actions, a Preview of the range at the Fancy Food Show New York in June 2016.