A handicap at the start

It is a fact that production costs and the french eco-system weigh heavily on the competitiveness of the French organic SME, much more than among its European neighbors.
If it remains competitive, even in a hyper-battled environment, it is thanks to the raw materials used – from exceptional agricultural sectors – for the organoleptic and taste excellence of its products.
By virtue of the principle borrows from the French gastronomic tradition that there are no good products without the best ingredient ingredients.

Proof by private label

The proof is its ability to meet the extreme requirements of European supermarkets in terms of specifications and prices

NATUDIS, the first distributor in Holland & Belgium chooses the French bio chocolate

Today, NATUDIS BV is No. 1 in the Netherlands:

It is at once, one of the most important European wholesalers; delivering in the Netherlands 500 independant organic outlets with 9,000 SKU’s ; But also, the franchisor of Natuurwinkel; A chain of 50 supermarkets enjoying an ultra fast development in the Netherlands.

Its subsidiary in Belgium, Hagor-Bioservice, is the main distributor of the flat country. An alliance on the scale of an ambitious export strategy for the French organic chocolate factory

In conclusion,  thanks to this agreement with an international distributor, the French bio chocolaterie added one more link to its international network.

However, the partnership needs to be consolidated by commercial success before being expanded; This is the whole stakes of this test phase.

Quite a big order for thsi artisan chocolate factory

In total, it is 3,630 boxes 300 g of pralines and 12,960 subjects in Easter chocolate that are shipped today in Denmark. In fact, it is the largest export delivery ever recorded by this artisanal chocolate factory in Normandy.

A bespoke product tailored to the distributor brand.

Indeed, it was on the instructions of the local partner that the product was designed and manufactured. In order to optimize sales, it is a choice of low on sugar chocolates that was made according to the Danish taste.

French Artisan Chocolates in the Danish discount retail trade.

These products are intended for Danish retailers. More precisely, to the NETTO discount chain, the 500 stores will be the ambassadors of French chocolate.

Biofach, a new business-maker fair if it is well prepared upstream

It is an established fact, the offer to be displayed on a trade show must be prepared well in advance. In addition, a special care must be taken to make appointments with buyers.

Only then can the salon be profitable. Thus a first order can be registered in the weeks that follow.

Take good care of your trade agreement & set sales objectives

In this case, it made possible to sign a distributorship agreement with a major Swedish importer / distributor for artisanal organic chocolates within three months following the show. On top, it is a very specialized distributor with top-ranking references.

The target was a sales target of 2.2 tons (± 20.00 € / kg) of chocolate candy in the first year. Seven to ten tons in the third year. To this end, a contract has been passed specifying both a marketing plan and sales objectives, which can be reviewed annually.

After Easter, it’s Christmas for the Norman organic chocolate factory with a large order of craft subjects.

Coping with the international competition, often less qualitative, but also generally much cheaper, this is an excellent result that this listing in the 475 NETTO stores..

The West Indies will celebrate Christmas and Easter with the incomparable organic fair trade French chocolates. A long journey for very distinctive products.

This is the No. 1 Portuguese dietary and organic products with 25 POS own, dietary 4 restaurants, a brand with a strong reputation NATURE FOODS, two magazines (1 consumer, 1 pro) that will ensure the dissemination of organic chocolate bars / trade-fair on the Portuguese market.