(Français) Plusieurs facteurs concourent à faire de la Scandinavie un marché prioritaire pour Denan & Associés. C'est une poche de prospérité économique, la culture alimentaire biologique y est surdéveloppée - 7,6% des ventes au détail au Danemark, 6% en Suède Vs 2,5% en France - le consentement à payer pour une alimentation de qualité est supérieure à la moyenne Européenne, à l'image du pouvoir d'achat.
Smart positioning in international organic markets!
Since January 1st, 2018, the range of flavored salts of Ile de Ré is certified by ECOCERT. While the salt and the fleur de sel proper are the subject of an approval of NATURE & PROGRESS.
The Danish consumer is much more expert than the French one; he is very well informed about the origin, recipes and nutritional values of his food.
In this market where competition is raging from all over the planet, the organic argument needs to be legitimized by a nutritional benefit understandable by each consumer. Namely a significant decrease in the daily salt intake.
Thus, a commonplace product, salt, conquers the market of the country where it makes the best living in the world (2017 ranking of The Social Progress Imperative by Michael E. Porter, Harvard and Scott Stern, MIT.)!
When the Danish supermarket likes, it does not count and the 500 NETTO have been able to order by truck.
It is the dual know-how of this Provençal SME that is honored in this listing with the Danish retailer (475 supermarkets) : the one of Provencal cooker, ready-meals specialist and also the one of Doypack® packer.
It is a strategic choice of Denan & Associés to export the organic sauces in Scandinavia in this packaging combining conveniency and unbeatable carbon balance. Did you know that :
a glass jar or bottle weights at least the 2/3 of the gross weight of any food packed in it?
7,00 g of doypack holds 280,00 g of any food?
10.000.000 packagings need 120 full trucks to be transported when it’s glass and only 7 when it’s doypack,
Project postponed following the absorption of ALMA NORGE by MIDSONA GROUP
Norway remains a separate and very difficult market place to access for French SMEs in the double extent this is a non EU country and therefore the input costs are increased by custom duties and a high VAT.
Therefore, it is an excellent result for this Provençal SMEs.