Listed by the major Swiss Dpt store, Manor

It is notorious; Switzerland passes for the country expert in chocolate. Moreover, it is an ultra-protectionist market with habits of consumption privileging the domestic. And yet; The MANOR Dpt store and its iconic Geneva outlet have also realized – thanks to the mediation of a well-respected local distributor – that French organic and fair trade chocolate had a place in its shelves by giving it five facings.

The final objective, a real challenge, to penetrate in two years the Swiss GMS with the Bio Française

After the organic pasta Bio in the Italian retail trade; The real challenge of JMD will be to introduce French organic dark chocolate into the ultra-centralized Swiss supermarkets.

A lost in advance bet

Exporting French pasta to Italy is impossible. That is true; Except in the case of Bio Gluten-free legume pastas consumables Al Dente, the “Italian way” precisely; What the Italian competition does not succeed as well!

For export, process & technical innovation make the difference

In fact it is a dedicated production tool combined with an innovative process that made the difference. And now the pasta with French legumes is worth a respectable place in hundreds of Italian organic outlets.

Two new bio trade-fair chocolate bars at Ekoplaza, the leading organic supermarkets in the Netherlands

It is always a particular victory to have a French product listed in the Nederland, a market renowned for its penchant for the lowest price, sometimes to the detriment of the taste and nutritional qualities of the products. These two new bars bring to 10 the number of bars stocked in this network.

Our strengths facing the competition of organic multinationals

As always, we are facing powerful international brands, supported by significant promotion budgets and offering extended ranges. In order to win, we promote our own cocoa supply chains in Sao Tomé, Dominican Republic, Ecuador and Peru; guaranteeing a traceability, a true Trade-Fair policy and the distinctive flavors inherent to these great terroirs of chocolate.

Exporting French confectioneries as chocolates, a challenge

Difficult indeed to get foreign buyers acquainted to the chocolate the French way, strongly tasting cocoa. This is not the norm of many foreign markets that have accustomed their consumers to “chocolates” loaded with butter and sugar and therefore more flattering to the palate. Moreover, since cocoa is more expensive than sweets and fats, french prices are not the best price oriented in the marketplaces.

NATUDIS, the first distributor in Holland & Belgium chooses the French bio chocolate

Today, NATUDIS BV is No. 1 in the Netherlands:

It is at once, one of the most important European wholesalers; delivering in the Netherlands 500 independant organic outlets with 9,000 SKU’s ; But also, the franchisor of Natuurwinkel; A chain of 50 supermarkets enjoying an ultra fast development in the Netherlands.

Its subsidiary in Belgium, Hagor-Bioservice, is the main distributor of the flat country. An alliance on the scale of an ambitious export strategy for the French organic chocolate factory

In conclusion,  thanks to this agreement with an international distributor, the French bio chocolaterie added one more link to its international network.

However, the partnership needs to be consolidated by commercial success before being expanded; This is the whole stakes of this test phase.

It is the dual know-how of this Provençal SME that is honored in this listing with the Danish retailer (475 supermarkets) : the one of Provencal cooker, ready-meals specialist and also the one of Doypack® packer.

It is a strategic choice of Denan & Associés to export the organic sauces in Scandinavia in this packaging combining conveniency and unbeatable carbon balance. Did you know that :

• a glass jar or bottle weights at least the 2/3 of the gross weight of any food packed in it?
• 7,00 g of doypack holds 280,00 g of any food?
• 10.000.000 packagings need 120 full trucks to be transported when it’s glass and only 7 when it’s doypack,

Quite a big order for thsi artisan chocolate factory

In total, it is 3,630 boxes 300 g of pralines and 12,960 subjects in Easter chocolate that are shipped today in Denmark. In fact, it is the largest export delivery ever recorded by this artisanal chocolate factory in Normandy.

A bespoke product tailored to the distributor brand.

Indeed, it was on the instructions of the local partner that the product was designed and manufactured. In order to optimize sales, it is a choice of low on sugar chocolates that was made according to the Danish taste.

French Artisan Chocolates in the Danish discount retail trade.

These products are intended for Danish retailers. More precisely, to the NETTO discount chain, the 500 stores will be the ambassadors of French chocolate.

Biofach, a new business-maker fair if it is well prepared upstream

It is an established fact, the offer to be displayed on a trade show must be prepared well in advance. In addition, a special care must be taken to make appointments with buyers.

Only then can the salon be profitable. Thus a first order can be registered in the weeks that follow.

Take good care of your trade agreement & set sales objectives

In this case, it made possible to sign a distributorship agreement with a major Swedish importer / distributor for artisanal organic chocolates within three months following the show. On top, it is a very specialized distributor with top-ranking references.

The target was a sales target of 2.2 tons (± 20.00 € / kg) of chocolate candy in the first year. Seven to ten tons in the third year. To this end, a contract has been passed specifying both a marketing plan and sales objectives, which can be reviewed annually.

One year was necessary to develop the range (4 SKU’s to start) and to obtain the specific certifications for the US market, notably the NON GMO required by the most important American distributor Bio – and even of the world – WHOLE FOOD MARKET.

The US market is from far the world’s leading organic market with 44% of market share in the world (compared with 42% for Europe in its entirety); It is therefore a considerable stake in terms of turnover.

Following a successful promo at Kaufhoff, Ile de Ré salts, Fleurs de Sel and flavored salts have found a long-lasting german distributor supplying all the ” gourmet food” networks nationally :
1 / Detail GOURMET FOOD: to the main German department stores and gourmet stores (Feinkost Käfer, Meyer, KaDeWe, Kurhausgastronomie, …) and delicatessens.
2 / GMS: REWE – including KARSTADT / KADEWE-, EDEKA, METRO, KAUFHOF, Dohle-Group, Citti / Culinar Head, Globus – Käfer, Meyer / Frankfurt, Scheck, Hieber
3 / HORECA: Hotels (all 5-star hotel chains) and prestige restaurants
4 / VPC, colourers and web-blinds.

With this SOBEYS listing it is 13 very beautiful Rachelle-Bery organic stores and 280 IGA supermarkets which are displaying the french organic legume pastas, one more Milestone toward the conquest of the North American market.