Thanks to the proven partnership (2004) of Denan & Asso. with the Dutch leader in integrated organic distribution.
Integrated because it is both a successful importer-wholesaler serving 400 retailers and the exclusive owner-operator of the largest MSB network (140 POS) in the Benelux.
The choice of Organic Specialized Stores (MSB) Vs conventional supermarkets
It is the truth that in the Netherlands supermarkets hold around 70% of the organic market share. PDM majority owned by the Albert Heijn brand and its dedicated AH Bio brand.
And yet, Denan & Asso. has always focused on MSB’s because the only ones with whom a lasting partnership is possible.
An innovative product is nothing without advertising to the consumers
… and therefore the subsequent promotional budget. Private label is the driving force that will bring the mass of consumers to it
A private label is a generic brand, so must promote the USP’s of each product it carries.
It is in the interest of the manufacturer to particularize this private label by providing it with its own USP’s. Why would the distributor deprive himself of this enrichment of his brand?
Where the manufacturer saves on communication and promotion; the distributor saves himself the risks and costs inherent in R&D and industrialization.
With this highly technical protein Fitness range
At a time when this brand is reducing its ranges, it is innovation that makes the difference.
320 points of sale with an average of 300 m2 represents a very significant sales potential.
The 3rd European organic market is a priority target for an exporter of organic products.
Within this vast market, the brand is the most sought-after partner.
And chooses its private label for this gluten-free pasta
And 11! The range is expanding and the French manufacturer has established itself with this major organic distributor.
It is in fact the leader in this very technical market niche of gluten-free pasta and more particularly legumes.
45 organic supermarkets including the largest organic surface in the country are concerned
On the scale of this country of 10M inhabitants, this brand offers a unique exposure.
A quasi-hegemonic position.
High willingness to pay for this private label of the Portuguese Organic consumer
Portuguese purchasing power is less than half that of France.
Nevertheless, the consumer does not shy away from the expense of food reputed to be healthy and nutritionally balanced.
A benefit that we undoubtedly owe to the credibility of this private label and to the care given to the label, which is very well argued.
Innovation, key to the success of the French organic food industry
These Legume Tagliatelle are unequivalent.
The only ones that can be cooked and eaten al dente, hot or in salad!
Thanks to very important efforts and investments in R&D, fruit of the engineering and tenacity of the Production Manager.
Such a success is strategic and significant
It will allow the supremacy of the French manufacturer within the specialized and quality organic network – Vs the conventional supermarkets.
A challenge because, no one ignores it, this market is very price oriented (low); the proof that innovation and competitiveness are conciliatory when paired.
With these 320 MSB (organic specialty stores),…
…; NaturaSi offers the most comprehensive and consistent digital distribution in Italy.
To date, the only major chain of supermarkets and organic stores: the Ecor company, at the head of the NaturaSi supermarkets and the Cuorebio stores (organic heart).
Suddenly, a challenge in an elongated territory complex to cover in logistics.
Here is a retailer chain very coveted in Italy, therefore rather difficult to seduce;…
…; without the history and strength of a long-standing partnership with buyers, such as that of Denan & Associés dating from 2004.
When it comes to organic, specialized stores Vs conventional supermarkets are strategic in Italy
Certainly, supermarkets dominate organic sales with 45% of the market share, but specialized distribution (29% organic market share) remains strategic for technical and innovative products.
This is why, in Italy, a successful implementation of specialized organic products involves the specialized stores.
Italy is a flourishing market
This is a sign, 15.8% of the Italian UAA (useful agricultural area) is cultivated organically (around 2 million hectares in 2020).
Against 2.3 million hectares cultivated organically (8.6% of the UAA in 2020) in France.
Italian specific network, the herbalists
There are around 550 herbalists in Italy.
There are no dietary supplements and herbal medicine.
Unique and innovative, this range of organic delicacies with truffles …
Naturata, 13 points of sale from 300 to 600m2 both retailers and organic restaurateurs.
A leader in organic distribution for a luxury organic range
The NATURATA chain is owned by the Luxembourg group OIKOPOLIS.
It is the largest and oldest organic player in the region with an MSR of over 30% (GMS 60%, other MSB + direct sales 10%).
A small market by size but not by the level of organic consumption
The Grand Duchy of Luxembourg (614,000 inhab.) has the 3rd largest GDP / capita in the world (behind Qatar & Monaco) with 109,000 US $ / capita (France n ° 29 with 43,000 US $ / capita).
It is the 4th largest player in the world in terms of organic consumption per capita.
…; € 203 per person / year, behind Switzerland (€ 288), Denmark (€ 278) and Sweden (€ 237); Germany and the USA tied (€ 122). France was 9th in this ranking (118 €). *
De facto, an ideal market for organic delicatessen!
…; which is aimed at bio-consumers with the highest willingness to pay!
( * ) 2017 figures
By volume, Germany is the main organic market in UE
Distribution is extremely efficient there from a logistical point of view, less greedy than its EU neighbors in terms of margins, and benefits from a pro-company eco-system.
This is why a price oriented market
And as such, a difficult market to penetrate for French products which are generally more expensive than those of their European counterparts.
But who also recognizes global value and innovation
It is on these criteria of overall values – organoleptic, taste, and nutritional – that the German organic network favors French gluten-free pastas.
After Benelux and Scandinavia, Switzerland voted for the Bleu Blanc Cœur certified pigeons from Poitou
The importer which listed it serves 80 wholesalers in the 26 cantons, including the starred restaurant of the proud Geneva!
The Pigeons from Poitou kicks put its rivals from large general poultry groups.
David defeats Goliath with a tasty knockout!
Export, a lifeline for this sector in the way for organic certification
The Bleu Blanc Cœur young pigeon breeding sector would not have survived without the persistence and determination of this Poitevine SME.
These new export outlets partly offset the collapse of the catering markets in Europe.