By volume, Germany is the main organic market in UE
Distribution is extremely efficient there from a logistical point of view, less greedy than its EU neighbors in terms of margins, and benefits from a pro-company eco-system.
This is why a price oriented market
And as such, a difficult market to penetrate for French products which are generally more expensive than those of their European counterparts.
But who also recognizes global value and innovation
It is on these criteria of overall values – organoleptic, taste, and nutritional – that the German organic network favors French gluten-free pastas.
A sign of the times, for this niche product, the pigeon, this major distributor favors quality over price.
15 months ago, at the time of the first contact, it was not in the mood to take off this “small” product from his generalist poultry supplier and hand it over to a specialist.
What made him change his mind? Undoubtedly an awareness that he had time to mature during these months of almost shutting down his activity as a wholesaler in the restaurant business.
Bleu Blanc Cœur super label has no equivalent
The pigeons are fed on seeds (flax, lupine, faba bean …) and plants (grass, alfalfa …) which are excellent for their health and for the environment.
Flax, which is very rich in Omega 3, is a natural plant that needs no irrigation, almost no input and which retains greenhouse gases well.
Thanks to this diet, the flesh of the youngsters is tasty, tender, juicy and of great nutritional quality.
From extraction salt considered as a mining product to certified organic natural sea salt
If the raw sea salt from Ile de Ré is not yet certified organic – it will be in 2022 – its flavored by-products are.
An innovative organic range of lemon sea salts
Once again, innovation in the service of flavors makes the difference.
This unique range has seduced by its originality and extreme refinement.
Or how to eventize a department without surprises
It illuminates this rather gloomy and monotonous shelf.
When Organic Food is Beautiful & Tasty, it is often made in France!
The most compétitive market in Europe
By far the most important in volume and served by very efficient wholesalers and distribution; it offers quantitative opportunities which attract the most competitive manufacturers.
This is why it is the most difficult European organic market to break into, and sustain, for a French SME.
The Organic and Good French food is laboriously “bankable” there !
The French organic know-how, a priority given to flavors and noble ingredients, does not compensate for its high pricing facing of the german taste relative rusticity and its ultra-competitive prices.
So, The French organic pasta brand will find its place, but not in German supermarkets
With this extension, the French organic gluten-free pasta brand will have 13 SKUs in the Reformhaus.
This success is due to the responsiveness and innovative capacity of the SME.
Indeed, the 3 new varieties fill market niches neglected by big-biofabs.
Innovation can beat the nationalism
And our Italian friends are not exempt from it, expert talking 😉! Why do these experts favor the Gluten-Free Pasta of this French manufacturer?
The only Legumes Pastas you can eat al dente
Thanks to an engineering and innovative production process; these Legume Pastas are the only ones resistant to cooking without crumbling.
As such, in 2016, at the Bio SANA trade fair in Bologna, they obtained the 1st prize in their category, awarded by a jury of experts.
Following organic outlets, mains stream supermarkets with a leading organic private label.
With this branding leader in supermarkets, it is all Italians who will cook organic French pasta. But hush, it’s a secret, let’s not unnecessarily tickle their susceptibility!
Exporting innovative organic products
Once again, qualitative innovation was able to force open the doors of a mass market segment deemed forbidden to an SME
Covid effect: In reconversion, this Irish leader in high-end Food Service is entering the Retail market.
Since March 2020, this major Irish player has been at a standstill; the seizure cut off both his legs and left him with an amputation by the wayside. The image is not too strong.
To recover, he chose to capitalize on his very qualitative positioning
It is therefore no coincidence that he chooses one of the fine flowers of the French soil; in this regard, a wide range of Fleur de Sel Flavored Certified Organic from Ile de Ré.
One example among others …
…; which proves that the distinctive quality of our terroirs is proving to be a real economic antidote to the current crisis.
In spite of the more than critical situation which is that of the European food service;…
…; 55 cash leader in the Netherlands and Belgium adopts the Pigeonneaux Bleu Blanc Cœur; soon the very first to obtain an organic certification.
The sign of a significant premium to unparalleled quality, the result of hyper specialization.
In a market dominated by poultry generalist groups ; it is a regional SME offering hyper differentiated products which wins the market.
This market is rather difficult to penetrate for export.
Indeed, on the one hand, many products of disparate taste qualities are invading the market. They rely on fad effects (free from, CBN, raw, etc.) and mass, but often to the detriment of taste.
On the other hand, whether it is bio-industrial or small quasi-artisanal series, aggressive marketing too often relegates the confectionery know-how to a non priority.
Certainly “innovation” is an asset, but when it comes to confectionery, should it come at the expense of flavor?
This is why, it is always a victory when the Bio-Pleasure triumphes thanks to the know-how, the application, the know-how put at the service of a food product. Especially a confectionery that is consumed sparingly.
The first network of Portuguese Organic Specialized Stores (OSS) adopts French-style confectionery
It’s no coincidence that it’s the OSS’s that are coming back to basics.
Product differentiation “à la française” is sought after by OSS’s in order to satisfy informed and demanders of flavors customers, and to differentiate themselves from supermarkets.
A handicap at the start
It is a fact that production costs and the french eco-system weigh heavily on the competitiveness of the French organic SME, much more than among its European neighbors.
If it remains competitive, even in a hyper-battled environment, it is thanks to the raw materials used – from exceptional agricultural sectors – for the organoleptic and taste excellence of its products.
By virtue of the principle borrows from the French gastronomic tradition that there are no good products without the best ingredient ingredients.
Proof by private label
The proof is its ability to meet the extreme requirements of European supermarkets in terms of specifications and prices