Exporting French pasta to Italy, a great challenge for this Provençal manufacturer

Paradoxical, organic hemp pasta (25%) exported to Italy even before their marketing in France? On analysis no. A public that consumes a lot of a certain food, familiar with a very wide variety of choices, will be the most inclined to test and adopt new varieties. In any supermarket in Turin, you will find pasta of specialties unknown from delicatessens from other countries. Innovation once again rewarded for export The agility of the French SME is the key to its export success, a necessary condition, but not sufficient. Combined with “French-style” taste excellence, it will assert its differentiation and raise powerful obstacles to the entry of competitors into the market.

Innovation once again rewarded for export

The agility of the French SME is the key to its export success, a necessary condition, but not sufficient. Combined with “French-style” taste excellence, it will assert its differentiation and raise powerful obstacles to the entry of competitors into the market.