All the Danish retail trade will welcome these French organic pastas branded from an importer-distributor

By denan,

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Exportation de produits biologiques au Danemark

An innovative product is nothing without advertising to the consumers

… and therefore the subsequent promotional budget. Private label is the driving force that will bring the mass of consumers to it

A private label is a generic brand, so must promote the USP’s of each product it carries.

It is in the interest of the manufacturer to particularize this private label by providing it with its own USP’s. Why would the distributor deprive himself of this enrichment of his brand?

Where the manufacturer saves on communication and promotion; the distributor saves himself the risks and costs inherent in R&D and industrialization.