Organic French pasta in the German Reformhaus

By denan,

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Exportation de produits biologiques en Allemagne

The most compétitive market in Europe

By far the most important in volume and served by very efficient wholesalers and distribution; it offers quantitative opportunities which attract the most competitive manufacturers.

This is why it is the most difficult European organic market to break into, and sustain, for a French SME.

The Organic and Good French food is laboriously “bankable” there !

The French organic know-how, a priority given to flavors and noble ingredients, does not compensate for its high pricing facing of the german taste relative rusticity and its ultra-competitive prices.

So, The French organic pasta brand will find its place, but not in German supermarkets

With this extension, the French organic gluten-free pasta brand will have 13 SKUs in the Reformhaus.

This success is due to the responsiveness and innovative capacity of the SME.

Indeed, the 3 new varieties fill market niches neglected by big-biofabs.