A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

With these 320 MSB (organic specialty stores),…

…; NaturaSi offers the most comprehensive and consistent digital distribution in Italy.
To date, the only major chain of supermarkets and organic stores: the Ecor company, at the head of the NaturaSi supermarkets and the Cuorebio stores (organic heart).
Suddenly, a challenge in an elongated territory complex to cover in logistics.

Here is a retailer chain very coveted in Italy, therefore rather difficult to seduce;…

…; without the history and strength of a long-standing partnership with buyers, such as that of Denan & Associés dating from 2004.

When it comes to organic, specialized stores Vs conventional supermarkets are strategic in Italy

Certainly, supermarkets dominate organic sales with 45% of the market share, but specialized distribution (29% organic market share) remains strategic for technical and innovative products.
This is why, in Italy, a successful implementation of specialized organic products involves the specialized stores.

Italy is a flourishing market

This is a sign, 15.8% of the Italian UAA (useful agricultural area) is cultivated organically (around 2 million hectares in 2020).
Against 2.3 million hectares cultivated organically (8.6% of the UAA in 2020) in France.

Italian specific network, the herbalists

There are around 550 herbalists in Italy.

There are no dietary supplements and herbal medicine.

Unique and innovative, this range of organic delicacies with truffles …

Export organic delicatessen! It’s done with this refined set of Organic Truffled Oils & Condiments now available in all Naturata supermarkets.

Naturata, 13 points of sale from 300 to 600m2 both retailers and organic restaurateurs.

A leader in organic distribution for a luxury organic range

The NATURATA chain is owned by the Luxembourg group OIKOPOLIS.

It is the largest and oldest organic player in the region with an MSR of over 30% (GMS 60%, other MSB + direct sales 10%).

A small market by size but not by the level of organic consumption

The Grand Duchy of Luxembourg (614,000 inhab.) has the 3rd largest GDP / capita in the world (behind Qatar & Monaco) with 109,000 US $ / capita (France n ° 29 with 43,000 US $ / capita).

It is the 4th largest player in the world in terms of organic consumption per capita.

…; € 203 per person / year, behind Switzerland (€ 288), Denmark (€ 278) and Sweden (€ 237); Germany and the USA tied (€ 122). France was 9th in this ranking (118 €). *

De facto, an ideal market for organic delicatessen!

…; which is aimed at bio-consumers with the highest willingness to pay!

( * ) 2017 figures

By volume, Germany is the main organic market in UE

Distribution is extremely efficient there from a logistical point of view, less greedy than its EU neighbors in terms of margins, and benefits from a pro-company eco-system.

This is why a price oriented market

And as such, a difficult market to penetrate for French products which are generally more expensive than those of their European counterparts.

But who also recognizes global value and innovation

It is on these criteria of overall values – organoleptic, taste, and nutritional – that the German organic network favors French gluten-free pastas.

After Benelux and Scandinavia, Switzerland voted for the Bleu Blanc Cœur certified pigeons from Poitou

The importer which listed it serves 80 wholesalers in the 26 cantons, including the starred restaurant of the proud Geneva!

The Pigeons from Poitou kicks put its rivals from large general poultry groups.

David defeats Goliath with a tasty knockout!

Export, a lifeline for this sector in the way for organic certification

The Bleu Blanc Cœur young pigeon breeding sector would not have survived without the persistence and determination of this Poitevine SME.

These new export outlets partly offset the collapse of the catering markets in Europe.

From extraction salt considered as a mining product to certified organic natural sea salt

If the raw sea salt from Ile de Ré is not yet certified organic – it will be in 2022 – its flavored by-products are.

An innovative organic range of lemon sea salts

Once again, innovation in the service of flavors makes the difference.

This unique range has seduced by its originality and extreme refinement.

Or how to eventize a department without surprises

It illuminates this rather gloomy and monotonous shelf.

When Organic Food is Beautiful & Tasty, it is often made in France!

A sign of the times, for this niche product, the pigeon, this major distributor favors quality over price.

15 months ago, at the time of the first contact, it was not in the mood to take off this “small” product from his generalist poultry supplier and hand it over to a specialist.

What made him change his mind? Undoubtedly an awareness that he had time to mature during these months of almost shutting down his activity as a wholesaler in the restaurant business.

Bleu Blanc Cœur super label has no equivalent

The pigeons are fed on seeds (flax, lupine, faba bean …) and plants (grass, alfalfa …) which are excellent for their health and for the environment.

Flax, which is very rich in Omega 3, is a natural plant that needs no irrigation, almost no input and which retains greenhouse gases well.

Thanks to this diet, the flesh of the youngsters is tasty, tender, juicy and of great nutritional quality.

The most compétitive market in Europe

By far the most important in volume and served by very efficient wholesalers and distribution; it offers quantitative opportunities which attract the most competitive manufacturers.

This is why it is the most difficult European organic market to break into, and sustain, for a French SME.

The Organic and Good French food is laboriously “bankable” there !

The French organic know-how, a priority given to flavors and noble ingredients, does not compensate for its high pricing facing of the german taste relative rusticity and its ultra-competitive prices.

So, The French organic pasta brand will find its place, but not in German supermarkets

With this extension, the French organic gluten-free pasta brand will have 13 SKUs in the Reformhaus.

This success is due to the responsiveness and innovative capacity of the SME.

Indeed, the 3 new varieties fill market niches neglected by big-biofabs.

Innovation can beat the nationalism

And our Italian friends are not exempt from it, expert talking 😉! Why do these experts favor the Gluten-Free Pasta of this French manufacturer?

The only Legumes Pastas you can eat al dente

Thanks to an engineering and innovative production process; these Legume Pastas are the only ones resistant to cooking without crumbling.

As such, in 2016, at the Bio SANA trade fair in Bologna, they obtained the 1st prize in their category, awarded by a jury of experts.

Following organic outlets, mains stream supermarkets with a leading organic private label.

With this branding leader in supermarkets, it is all Italians who will cook organic French pasta. But hush, it’s a secret, let’s not unnecessarily tickle their susceptibility!

Exporting innovative organic products

Once again, qualitative innovation was able to force open the doors of a mass market segment deemed forbidden to an SME

Covid effect: In reconversion, this Irish leader in high-end Food Service is entering the Retail market.

Since March 2020, this major Irish player has been at a standstill; the seizure cut off both his legs and left him with an amputation by the wayside. The image is not too strong.

To recover, he chose to capitalize on his very qualitative positioning

It is therefore no coincidence that he chooses one of the fine flowers of the French soil; in this regard, a wide range of Fleur de Sel Flavored Certified Organic from Ile de Ré.
One example among others …
…; which proves that the distinctive quality of our terroirs is proving to be a real economic antidote to the current crisis.