Pâtés and terrine of foie gras find their way to the Danish tables thanks to short recipes combining little processed ingredients with natural flavors and secured origin.
Indeed, this is what gourmets around the world are looking for, healthy pleasures.
It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.
That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.
Extrait du magazine d’Ekoplaza
Break into foreign markets with French pastas, a real challenge!
And yet, it is a considerable success that French gluten-free pasta gather in the Dutch chain Ekoplaza (nearly 100 supermarkets); and that’s why its consumer magazine echoes it.
It is generally accepted that the pasta is Italian just as the watch is Swiss, … except when it comes to Organic Gluten-Free Pasta, for the manufacturing of which a specific process know-how is required iin order to achieve a taste quality comparable to standard pasta, the Al Dente effect!
Well, this French pasta, she has it! Indeed, once again it is the innovative French engineering that makes the difference and makes it possible to offset higher domestic production costs than those of our European neighbors. Not mentioning that the Dutch market-plae is a price-oriented market.
Even it is a very difficult to penetrate due to price sensitivity, where one is facing a strong competition, especially from Germany (knowing that the Dutch are German-speaking) and that again It is a small country of 16.8 million inhabitants very coveted because concentrated and wealthy.
It is, however, a priority marketplace because of its well structured, efficient and concentrated distribution and its very strong organic consciousness.
With 900 stores dispatched according to store sizes in K-market, K-supermarket, K-citymarket and K-extra; 33% of market share(2015); K-food is the second Finnish retailer. Organic food represents 2000 product dispalyed and about a 1.6% – 6-7% in urban areas – sales share, increasing 10% per year.
After Sweden & Denmark, Finland is the third and penultimate step – still Norway – of this Scandinavian global presence.
Scandinavia’s bio-growth and penetration rates – up to 17% in Denmark – its high purchasing power, its highly structured retail network, etc., makes it a priority play ground for international development of the french organic gourmet food industry.
It is notorious; Switzerland passes for the country expert in chocolate. Moreover, it is an ultra-protectionist market with habits of consumption privileging the domestic. And yet; The MANOR Dpt store and its iconic Geneva outlet have also realized – thanks to the mediation of a well-respected local distributor – that French organic and fair trade chocolate had a place in its shelves by giving it five facings.
After the organic pasta Bio in the Italian retail trade; The real challenge of JMD will be to introduce French organic dark chocolate into the ultra-centralized Swiss supermarkets.
Exporting French pasta to Italy is impossible. That is true; Except in the case of Bio Gluten-free legume pastas consumables Al Dente, the “Italian way” precisely; What the Italian competition does not succeed as well!
In fact it is a dedicated production tool combined with an innovative process that made the difference. And now the pasta with French legumes is worth a respectable place in hundreds of Italian organic outlets.
French organic F & L are at the international level in competition with producing countries whose organic regulations and production costs are far less constraining. This makes it difficult to make french export price accepted. It’s going against the DNA of buyers and importers which is to buy systematically at the lowest cost.
Therefore, the challenge is to convince buyers and importers to play the card of a quality whose consistency will be remunerated by a price higher than the lowest one-time prices.
The demand of our producers for the quality of their products, their maturity for example, thus finds a fair remuneration.
Fortunately, this is the organic world. A universe in which there are still stakeholders favoring quality, partnership with producers, values that they have been able to share with their customers and final consumers.
It is always a particular victory to have a French product listed in the Nederland, a market renowned for its penchant for the lowest price, sometimes to the detriment of the taste and nutritional qualities of the products. These two new bars bring to 10 the number of bars stocked in this network.
As always, we are facing powerful international brands, supported by significant promotion budgets and offering extended ranges. In order to win, we promote our own cocoa supply chains in Sao Tomé, Dominican Republic, Ecuador and Peru; guaranteeing a traceability, a true Trade-Fair policy and the distinctive flavors inherent to these great terroirs of chocolate.
Difficult indeed to get foreign buyers acquainted to the chocolate the French way, strongly tasting cocoa. This is not the norm of many foreign markets that have accustomed their consumers to “chocolates” loaded with butter and sugar and therefore more flattering to the palate. Moreover, since cocoa is more expensive than sweets and fats, french prices are not the best price oriented in the marketplaces.
Today, NATUDIS BV is No. 1 in the Netherlands:
It is at once, one of the most important European wholesalers; delivering in the Netherlands 500 independant organic outlets with 9,000 SKU’s ; But also, the franchisor of Natuurwinkel; A chain of 50 supermarkets enjoying an ultra fast development in the Netherlands.
Its subsidiary in Belgium, Hagor-Bioservice, is the main distributor of the flat country. An alliance on the scale of an ambitious export strategy for the French organic chocolate factory
In conclusion, thanks to this agreement with an international distributor, the French bio chocolaterie added one more link to its international network.
However, the partnership needs to be consolidated by commercial success before being expanded; This is the whole stakes of this test phase.
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