IRMA (80 stores), a premium brand very committed in the Bio
It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.
IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK
That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.
After the traditional Farmhouse pâté in terrine, the pure pork Rillette, the country style Pâté; Farmhouse pâté and pure pork Rillette are now available the Danish gastronomes. Present in delicatessen and in food service, sales forecasts for 2014 are circa 4 tons.
The Danish specialist of French cheeses decided to market french terrines (pâtés and rillettes). The distribution will be made through cheese stores, restaurants and caterer all over the most prosperous region of Denmark.
400.000 € to 500.000 € of CA in a full year, it is the sales objective about to be reached by Kaoka with the partner set up by Jean-Marc Denan in Denmark. After a successful test period of 3 months, heavy merchandising (1/4 pallet, 240 sales units) is set up in more than 400 NETTO stores.
It is branded by the Danish leader of the sweet and salty delicatessen that will be exported the Organic – Fair Trade French chocolate in the 400 stores of Dansk Supermarked Gruppen, retail trade leader in Denmark with a market share of circa 30 %.
A footbridge has just been thrown between the boiling Basque country and the hard Country of the Vikings with the Espelette chili which warm flavours are henceforth going to enrich the Danish gastronomy!
The major supermarkets group which includes store flags like Netto, Fotex and Bilka, creates a specific private label, OKOLOGISK, to market 3 organic frozen pizzas cooked in wood ovens.1st year turnover: more than 1 million euros.