The foie gras, porcini mushrooms, truffles, blue, salmon potatoes crisps from Provence are being tested in a leading Italian hypermarket chain. First step of a campaign to break into the transalpine marketplace.
Thanks to 25 years exporting French Gourmet Food worldwide, I have now a huge network or importers/distributoirs wolrdwide.
Fig, Cognac, Pastis, Violet, Espelette pepper, Provence Herbs, Calvados, Vervain, Walnut, Porcini, Three Peppers are some of the flavors of mustard sauces listed by this Swedish importer very specialized in French gourmet food.
This listing done in the Netherlands opens in olive oil AOC Provence a royal destiny literally because this distributor based in Amsterdam only delivers the most prestigious institutions through a network of global correspondent.
It was during the last CIBUS (05-08/05/2014) held within the golden triangle of the Italian gastronomy, Parma, that was launched on the Italian market this fine range of flavored-mustardy sauces. Integrating the main catalog of this importer-distributor highly specialized in French and … English (!) deli, the SME knows she just hits at the heart of its target, 2500 potential customers spread over throughout Italy.
The Fromageries Hamel in Montreal adopts the delicious dried tomatoes and goat cheese spread developed and produced in Languedoc (southern France). Beyond the commercial success, it is vital for the real French-style Delicatessen to exported its specialities to upgrade the markets and compromise the so called fine products which invade shelves in France and in the world.
The Danish specialist of French cheeses decided to market french terrines (pâtés and rillettes). The distribution will be made through cheese stores, restaurants and caterer all over the most prosperous region of Denmark.
Stockholm is one of the world capitals of the Scandinavian gastronomy. It counts six Michelin starred restaurants and numerous classic establishments which attract the gourmets and the gastronomic critics of the whole world. Thanks to a ancient and solid partnership with local importer, it is the best of the French foie gras which is going to treat them.
Picture : Top class restaurant Operakällaren in Stockholm
The world overproduction, the diversity and rather high quality of the offer of olive oil are not to facilitate its exportation, in particular as regards AOC (PROTECTED DESIGNATION OF ORIGIN) Provence, at the very high price. Indeed, Spain, Italy, Greece dominates widely in this domain. It is the challenge that took over Denan and Partners with this AOC Provence from the region of Aups ( Var).
As always, signing the right local distributor partner is the key to the success of a perennial export
First of all, given its price and its exclusiveness the best of the local distributors is absolutely necessary in order to export French delicatessen. But finally, the difficulty is to approach, seduce and motivate such a partner.
Following the success of a first fortnight in 2016, Kaufhof decides to list to the salt of Ile de Ré and wishes to repeat the offer in the 2017 summer. Probably a strong argument that made possible to decide the importer-distributor with the ideal profile – previously identified and prospected but which had not previously committed.
Consequently, a contract is signed which guarantees the exclusivity to this importer for a period of 6 months, renewable once. Time for both parties to measure the value of a long-term collaboration. Winning bet ! At the end of the first six-month period, the importer is convinced. He wants to promote the products on his stand at the ANUGA fait (Oct 2017) and commit to a long-term agreement.
A distributor introduced into all delicatessen circuits
This one-of-a-kind distributor in Germany – of which it is the 2nd generation which is at the controls – has entries in the whole German gastronomic gratin, whatever the circuits:
The main gourmet stores: Feinkost Käfer, Dallmayr, Kurhausgastronomie, … etc
The department stores with corner groceries: Karsdadt, Kadewe, Kaufhof, Globus, Käfer, Meyer, Scheck, Hieber, etc.
5 star hotels and chains of prestige.
This distributor, owner of a symbolic candy store in Prague (and of one other in Brussels) found in the French traditional marshmallow a sweetness suited to his customers.