Export delicatessen

Thanks to 25 years exporting French Gourmet Food worldwide, I have now a huge network or importers/distributoirs wolrdwide.


To export to Denmark, the country of the 1st organic consumers in the world!

By denan,
Les pâtes sans gluten Bio française au Danemark avec Denan & Associés

French organic gluten-free pasta in Denmark with Denan & Associés

With 14% (2020), the organic market share is the highest in the world
A small country of nearly 6 million inhabitants but a large organic country; even in the midst of the current economic turmoil.

So, a market to pamper beyond its quantitative volume, for its qualitative potential.

Hegemonic domination of the GMS

In fact, there are hardly any organic shops in Denmark.

With 29% organic market share in 2018, Salling Group and its leading brand, the discounter Netto (more than 500 stores, 17% organic market share) dominate organic distribution alongside Rema 1000 (Reitan group, 326 POS), and SuperBrugsen (234 POS) from Coop Danmark.

Private labeling, the passport to access this very difficult and expensive supermarket to manage from France

This is why the strategic choice of Denan & Associés is to enter into partnerships with local organic cross-brands; provided that they are implemented in all of these brands.

The example here is a private label range

4 gluten-free pasta intended for packaged retail sale;
1 paste for the bulk market; retail, and restoration,
the 5 are also present on the partner’s e-commerce platform.

The German Organic retail adopts the Provençal Grissinis

By denan,
Gressins provençaux pour l'Allemagne


After Pasta (gluten-free) from Provence, Grissinis!!

The border has never been so porous with our neighbours. It is against another transalpine icon that this organic manufacturer based in Provence is successfully challenging.

Here again, it is innovation that makes the difference to export.

Indeed, these Provençal breadsticks show at least three qualitative changes that have been appreciated:

  1. a crispy lamb’s lettuce then melts in the mouth;
  2. a frank flavoring 100% from the ingredients;
  3. a short recipe with an attractive nutritional balance.

This successful range diversification is the result of a “step by step” strategy

  1. To come firstly with a “spearhead” range concentrating the differentiating know-how of the manufacturer;
  2. Being offered to the export distributor partner the means to protect themselves from competition and to communicate;
  3. Once confidence has been established, unroll its complements to the range.

The first Portuguese organic retailer lists organic food from France

By denan,

And chooses its private label for this gluten-free pasta

And 11! The range is expanding and the French manufacturer has established itself with this major organic distributor.

It is in fact the leader in this very technical market niche of gluten-free pasta and more particularly legumes.

45 organic supermarkets including the largest organic surface in the country are concerned

On the scale of this country of 10M inhabitants, this brand offers a unique exposure.

A quasi-hegemonic position.

High willingness to pay for this private label of the Portuguese Organic consumer

Portuguese purchasing power is less than half that of France.

Nevertheless, the consumer does not shy away from the expense of food reputed to be healthy and nutritionally balanced.

A benefit that we undoubtedly owe to the credibility of this private label and to the care given to the label, which is very well argued.

A Provencal Bolognese Vegan tomato sauce doing well in Irish supermarkets

By denan,

A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

Soft flavored mustards Perigord in fine Italian grocery

By MatthieuBrunet,

It was during the last CIBUS (05-08/05/2014) held within the golden triangle of the Italian gastronomy, Parma, that was launched on the Italian market this fine range of flavored-mustardy sauces. Integrating the main catalog of this importer-distributor highly specialized in French and … English (!) deli, the SME knows she just hits at the heart of its target, 2500 potential customers spread over throughout Italy.

The goat cheese / sun dried tomato spread in Canada

By MatthieuBrunet,

The Fromageries Hamel in Montreal adopts the delicious dried tomatoes and goat cheese spread developed and produced in Languedoc (southern France). Beyond the commercial success, it is vital for the real French-style Delicatessen to exported its specialities to upgrade the markets and compromise the so called fine products which invade shelves in France and in the world.

Scandinavia love french terrines

By MatthieuBrunet,

The Danish specialist of French cheeses decided to market french terrines (pâtés and rillettes). The distribution will be made through cheese stores, restaurants and caterer all over the most prosperous region of Denmark.