Export delicatessen

undefined.De l'obtention des aides et financements à la stratégie et la communication; de la prospection, la négociation des contrats et l'organisation de RV acheteurs sur les salons spécialisés, c'est un accélérateur de croissance internationale, sous la forme d'un service export externe. Denan & Associés s'adresse aux primo exportateurs et exportateurs confirmés maitrisant leur production. D&A s'est fait une spécialité de la négociation de contrats MDD très avantageux pour des PME agroalimentaires. Jean-Marc Denan est également rédacteur d'articles de fond dans la presse professionnelle.


Exporting the French Organic Gastronomy, example in the Netherlands

By denan,
Exporter la Bio Gastronomique Française

Certainly Organic, but moreover, and above all Tasty and Gorgeous. The added values that Denan & Associés brings when negotiating export prices.

Today, organic consumers are no longer satisfied with the sole certification stamp.

They favor healthy ingredients and short recipes (the “Clean Label”), and at the same time they demand a pleasure food, full of flavors.

At the same time, the traditional “delicatessen” consumer has evolved.

Admittedly, he is looking for flavors, refinement and pleasure, but also healthy foods, rich in nutrients, carrying societal and ethical values and health claims.

Moreover, he has the willingness to pay to satisfy these multiple requirements.

These two universes of consumers are found in Bio-Plaisir.

Gone are the days of the sad organic diet, it has come to La Bio Gastronomique; it is the future of French agrifood industry

This French organic legume (pink lentils) pasta is clearly distinguished by a concern for colors, textures and flavors; unequaled to date!

This is why the Dutch No. 1 for organic products mentions it in its consumer magazine – paper and digital – with this magnificent culinary illustration.

These unique qualities are the result of extensive R&D and then an innovative manufacturing process.

Ten years after their implementation, they still constitute an obstacle for competition to enter this fast-growing market.

To export to Denmark, the country of the 1st organic consumers in the world!

By denan,
Les pâtes sans gluten Bio française au Danemark avec Denan & Associés

French organic gluten-free pasta in Denmark with Denan & Associés

With 14% (2020), the organic market share is the highest in the world
A small country of nearly 6 million inhabitants but a large organic country; even in the midst of the current economic turmoil.

So, a market to pamper beyond its quantitative volume, for its qualitative potential.

Hegemonic domination of the GMS

In fact, there are hardly any organic shops in Denmark.

With 29% organic market share in 2018, Salling Group and its leading brand, the discounter Netto (more than 500 stores, 17% organic market share) dominate organic distribution alongside Rema 1000 (Reitan group, 326 POS), and SuperBrugsen (234 POS) from Coop Danmark.

Private labeling, the passport to access this very difficult and expensive supermarket to manage from France

This is why the strategic choice of Denan & Associés is to enter into partnerships with local organic cross-brands; provided that they are implemented in all of these brands.

The example here is a private label range

4 gluten-free pasta intended for packaged retail sale;
1 paste for the bulk market; retail, and restoration,
the 5 are also present on the partner’s e-commerce platform.

The German Organic retail adopts the Provençal Grissinis

By denan,


After Pasta (gluten-free) from Provence, Grissinis!!

The border has never been so porous with our neighbours. It is against another transalpine icon that this organic manufacturer based in Provence is successfully challenging.

Here again, it is innovation that makes the difference to export.

Indeed, these Provençal breadsticks show at least three qualitative changes that have been appreciated:

  1. a crispy lamb’s lettuce then melts in the mouth;
  2. a frank flavoring 100% from the ingredients;
  3. a short recipe with an attractive nutritional balance.

This successful range diversification is the result of a “step by step” strategy

  1. To come firstly with a “spearhead” range concentrating the differentiating know-how of the manufacturer;
  2. Being offered to the export distributor partner the means to protect themselves from competition and to communicate;
  3. Once confidence has been established, unroll its complements to the range.

The first Portuguese organic retailer lists organic food from France

By denan,

And chooses its private label for this gluten-free pasta

And 11! The range is expanding and the French manufacturer has established itself with this major organic distributor.

It is in fact the leader in this very technical market niche of gluten-free pasta and more particularly legumes.

45 organic supermarkets including the largest organic surface in the country are concerned

On the scale of this country of 10M inhabitants, this brand offers a unique exposure.

A quasi-hegemonic position.

High willingness to pay for this private label of the Portuguese Organic consumer

Portuguese purchasing power is less than half that of France.

Nevertheless, the consumer does not shy away from the expense of food reputed to be healthy and nutritionally balanced.

A benefit that we undoubtedly owe to the credibility of this private label and to the care given to the label, which is very well argued.

A Provencal Bolognese Vegan tomato sauce doing well in Irish supermarkets

By denan,

A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

Exporting organic products: Organic hemp pasta in Italy

By denan,
Les pâtes Bio françaises exportées en Italie !!

Exporting French pasta to Italy, a great challenge for this Provençal manufacturer

Paradoxical, organic hemp pasta (25%) exported to Italy even before their marketing in France? On analysis no. A public that consumes a lot of a certain food, familiar with a very wide variety of choices, will be the most inclined to test and adopt new varieties. In any supermarket in Turin, you will find pasta of specialties unknown from delicatessens from other countries. Innovation once again rewarded for export The agility of the French SME is the key to its export success, a necessary condition, but not sufficient. Combined with “French-style” taste excellence, it will assert its differentiation and raise powerful obstacles to the entry of competitors into the market.

Innovation once again rewarded for export

The agility of the French SME is the key to its export success, a necessary condition, but not sufficient. Combined with “French-style” taste excellence, it will assert its differentiation and raise powerful obstacles to the entry of competitors into the market.

Soft flavored mustards Perigord in fine Italian grocery

By MatthieuBrunet,

It was during the last CIBUS (05-08/05/2014) held within the golden triangle of the Italian gastronomy, Parma, that was launched on the Italian market this fine range of flavored-mustardy sauces. Integrating the main catalog of this importer-distributor highly specialized in French and … English (!) deli, the SME knows she just hits at the heart of its target, 2500 potential customers spread over throughout Italy.