40/60 is the ratio existing between the markets of the Wallonia and of Flanders in Belgium, for a total of about 400 organic specialized points of sale to be conquered. Considering the disparities (language, culture, purchasing power) of these two European micro-regions, only a few distributors are efficient on both zones.
Export in Europe
In 20 years I have set a really huge network of importers and buyers of speciality food from France.
It is the whole Dutch Organic network, including the fast developing chain Eko Plaza, that welcomes the range of coated chocolate of the French leader of Bio-fair trade chocolate. A listing which follows that one in 2011 of the tablets of the same manufacturer; which is about to become the leader on this segment in the Netherlands.
The world overproduction, the diversity and rather high quality of the offer of olive oil are not to facilitate its exportation, in particular as regards AOC (PROTECTED DESIGNATION OF ORIGIN) Provence, at the very high price. Indeed, Spain, Italy, Greece dominates widely in this domain. It is the challenge that took over Denan and Partners with this AOC Provence from the region of Aups ( Var).
Elle ressemble à une gourde dorée, mais l’or est à l’intérieur; l’huile d’live de la Vallée des Baux a trouvé le chemin des meilleures tables d’Irlande grâce à un contrat de distribution mis en place par Denan & Asso.
Lauréate du grand prix de l’innovation au SIAL 2010 cette gamme de miel aromatisés originaire des Charente-Maritime fait sa première percée à l’export grâce à la prospection des circuits de distribution européens qualitatifs conduite par Denan & Associés.
In the feet of the Pyrenees mountains, in front of the “Pic du Midi”, the region of Bigorre shelters a gastronomic jewel, The Tarbais Bean; the prototype of a local speciality fine food totally unknown outsideits regional borders. That’s Denan and Asso.’s job to convince distributors to stock it.
Colruyt is a discounter (214 stores) strongly committed in organic products – in particular through its stores Bio-Planet (6 in 2009). Colruyt stores proposes 10 times less products than a classic supermarket, what explains the very important sales realized in this medium-sized chain.
Final goal assigned to Jean-Marc Denan is to reach 25% of the French company total turnover abroad, mainly in European countries. We are talking about an European network of distribution of organic product (rusks & french toast). After 2 years 4 countries are covered and 4 more in process for 2011.
This is a family know-how while dating 3 generations that Jean-Marc Denan values by convincing the Flemish chain Bio-Planéte (subsidiary of Colruyt) to list three biological candies with licorice, vanilla, honey, eucalyptus and propolis.
En 4 ans la pizza cuite au feu de bois Biologique a conquis l’Eeurope entière puisqu’elle est présente dans éà pays.