Innovation, key to the success of the French organic food industry

These Legume Tagliatelle are unequivalent.

The only ones that can be cooked and eaten al dente, hot or in salad!

Thanks to very important efforts and investments in R&D, fruit of the engineering and tenacity of the Production Manager.

Such a success is strategic and significant

It will allow the supremacy of the French manufacturer within the specialized and quality organic network – Vs the conventional supermarkets.

A challenge because, no one ignores it, this market is very price oriented (low); the proof that innovation and competitiveness are conciliatory when paired.

Extrait du magazine d’Ekoplaza

Netherlands: the first 100% organic retailer puts french pasta on the front page !!

Break into foreign markets with French pastas, a real challenge!

And yet, it is a considerable success that French gluten-free pasta gather in the Dutch chain Ekoplaza (nearly 100 supermarkets); and that’s why its consumer magazine echoes it.

The unique know-how of the French gluten-free pastas

leader based in Provence

It is generally accepted that the pasta is Italian just as the watch is Swiss, … except when it comes to Organic Gluten-Free Pasta, for the manufacturing of which a specific process know-how is required iin order to achieve a taste quality comparable to standard pasta, the Al Dente effect!

Well, this French pasta, she has it! Indeed, once again it is the innovative French engineering that makes the difference and makes it possible to offset higher domestic production costs than those of our European neighbors. Not mentioning that the Dutch market-plae is a price-oriented market.

The Netherlands, how such a small country can be  a priority export marketplace for organic food?

Even it is a very difficult to penetrate due to price sensitivity, where one is facing a strong competition, especially from Germany (knowing that the Dutch are German-speaking) and that again It is a small country of 16.8 million inhabitants very coveted because concentrated and wealthy.

It is, however, a priority marketplace because of its well structured, efficient and concentrated distribution and its very strong organic consciousness.

The Dutch customers discover a very French speciality food of dry bread-making, the melba toast. In partnership with an importer specialized in organic delicatessen, a range of organic melba toasts, mini-toasts and crouton are available in the Dutch Organic network. What constitutes only the first stage towards a massive introduction of this range in the retail trade.

After the tablets it is the chocolate powder and chips that will be available in 50 Ekoplaza stores and the 30 major Organic independant stores of the Netherlands.
Picture : organic delicatessen store “Delicious Food” in Amsterdam

Jean-Marc Denan export the famoius Tropézienne tart in Dutchland

It is all the retail range detail + 8 chocolate bars and a chocolate breakfast – which is going to be distributed in the Netherlands by the partner set up by Denan and Associated.

EKOPLAZA is the most popular organic retail chain in Nederland (26 stores)

If there is a supersaturated market, it’s the olive oil one. This plethoric makes it very hard to find a reliable and committed distributor. Thanks to its international network, J-M Denan was able to conclude a partnership with the pope of the distribution of delicatessen in Belgium and in the Netherlands since 4 generations.

Thanks to Denan & Asso., DEEN Supermarkten bv, 54 supermarkets, has just list a French SME its full range of soups.