Export of organic products
In the middle of the pandemic, the organic trade did not give up on innovation. This project launched at Biofach 2020 was completed in 30 days. The products will be in store at the very beginning of spring.
Innovation, the main fuel for successful export
While the market is crowded – that of organic food supplements – the extremely tense period, this range is listed as a priority because it brings real qualitative innovation to the market segment.
Innovation in organic legumes with lentil and pea couscous
After Spain, it is Germany which adopts this innovation.
Flavors and authenticity, the master assets of the French food manufacturers
Once again, it is an innovative French SME that brings a new mode of consumption of organic proteins that is both authentic, practical and tasty.
Development of the French organic cereals and legumes supply chain
The ancient small spelled from Haute Provence for example.
In order to export its range of gluten-free organic pastas, this French pasta manufacturer joins forces with the main Portuguese organic retailer
Caution! A RSP in line with the willingness to pay of the Lusitanian consumers is essential to succeed.
For this purpose, the Portuguese distributor private brand will be favored.
In conclusion, it is only on the basis of a 3 times net price that the French product is competitive.
Without heavy promotional budgets, only the Distributor PL will provide the French manufacturer with the guarantee of fast and significant sales.
It is therefore a deliberate choice based on a close and balanced partnership between manufacturer and distributor.
The principle is simple. One brings innovation and qualitative consistency. The other the weight of a trusted brand, its promotional support and the animation of daily sales.
Organic Breton spice breads at Biomercado – the biggest organic Portuguese supermarket – and Celeiro the most important organic network (45 stores)
In order to export pastry, the recipes must be approved. But prior to a full-scale commercialization throughout the network; it is also a question of testing the willingness to pay of Portuguese consumers. Indeed, these pastries whose weights have been downsized in order to reduce the RSP (VAT 23%) remain more expensive than the average radius.
Two great assets to export the French bakery French pastry
Taste, organoleptic quality as well as recipe and ingredients without any equivalent on the market are needed. all the more so when it results more flavors & pleasure for … a lower than average sugar level.
Once again it is qualitative innovation that makes it possible to penetrate a very competitive and price-oriented market and to create barriers to competition.
The French organic agro-food know-how Bio recognized even in terms of … Pasta!
It’s is a Provençal manufacturer who made it with this leader in organic distribution.
Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.
Organic AND Delicious : The winning combo of the French food industry
This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.
Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.
What strengthen the local partnership since it is the brand of distributer that was adopted
It is under the brand name of this European chain of organic supermarkets that these 4 legume couscous will be marketed in the Benelux
In terms of innovative products, the MDD brings not only immediate notoriety, and therefore guaranteed sales; but the security of a long-term business partnership as well.
Moreover, a private label does not prohibit, but rather open the door, to the manufacturer own brand in a second time.
This is why no exclusivity should be granted in private label.
The dual function of Denan & Associés : definition of export strategy and business input
On the basis of many concrete and verifiable achievements, Denan & Associés proposes – as a first step – an export development strategy to the manufacturer.
Once validated by the manufacturer, Denan & Associés is responsible for marketing to its network of partners covering all of Europe and selected North American markets. Since the prospection; the negotiation of commercial agreements until the payment of the first order and the implementation of promo plans.
Austria counts 24% of its farming lands organic certified, ranks in Europe 5th per capita organic expenditures (196,00 € / year) and 4th in food consumption (8.6%)
It is a market that one would tend to treat, wrongly, in the shadow of his German big brother, whereas they are totally distinct and even tight with respect to each other.
The particular problematic French syrups
The European organic soft drinks market is dominated by fruit juices and me-too of conventional drinks. Syrups, an almost 100% French specificity rank separately and do not benefit of a strong spontaneous demand from the consumers. That is why small local producers are often enough to meet the demand. Yet they are the healthier, more economical and versatile organic beverage you can find.
Access to the market will be done rather by the food service and the craze for Cocktails Bar having opted for organic; Vs the specialized network
This is indeed the case in Austria where it is the Food Service sector that will open the door of this market.
To export fresh eggs pastas in Canada. Nice performance for this Organic Provencal manufacturer
What could have convinced this Canadian distributor to go for French Tagliatelle?
No doubt it’s innovation. She won the adhesion of this partner with gluten-free pasta having no tasting equivalence
As a matter fo facts, the door was open with gluten-free organic (legumes) pastas of superior quality than the Italian competition – because cookable Al Dente.
French know-how in the food process can make the difference despite its higher price when it innovates without losing sight of its DNA of culinary excellence. And when he targets the right target.
BTW; Would the Young Organic Foodista (YOF) represent the heart of the target of French Bio? Its medium and long-term export opportunity?
It can be deduced from the fact that this YOF is educated, nomadic, caring for his food and especially ready to pay much higher prices than his elders when it comes to taste quality. For the YOF Organic Food is neither a good-citizen obligation, a choice of life, but a search for pleasure, … free from guilt.
Export organic seasonings
300 delicatessens, cheese-makers, caterers and delicatessen finally have access to the best of French-style organic cuisine thanks to this superb and original range of aromatized salts and flowers of salt from the Ile de Ré.
In terms of salt competition is tough and often low cost
It is really very difficult to differentiate with an ingredient as common as salt. Was it sea salt, from the island of Ré. The bet has been taken to value it by the organic certification of a wide range of blends, the “Herbal Salts” and the UMAMI mixes.