Export organic

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A 4th SKU of Organic Provençal pasta in English and Irish supermarkets

By denan,
Pâtes Bio aux légumineuses en Angleterre

Organic pasta with legumes in England

French organic gluten-free pasta exports well to the United Kingdom.
Barely a year has passed since the introduction of a first range of French organic legume pastas.

Building on the volume of sales, this British leader in “healthy food” (1,800 points of sale over 16 countries) is expanding its range of organic gluten-free pasta made in France.

Yes, from EU and France the UK is still an exotic market

Although located within a drop distance of France, Brexit England remains a “special” European market.

Nothing is similar to the commercial codes of the European Union. From certifications and regulations to business law, including logistical and customs hassles, and invoicing outside the euro zone.

But a dynamic market with strong purchasing power and very concentrated distribution

Once the (many) technical obstacles have been overcome, it is an organic market which offers impressive turnover prospects.

French gluten-free organic pastas in Italian supermarkets!

By denan,
Les pâtes Bio sans gluten françaises en GMS italienne !

Export French Organic know-how private labeled

The Italian N°1 multi-channel organic distributor worked out the finest design for its PL pastas dedicated to the retail market.

He selected the French pastas on a purely Qualitative basis.

No doubt about it; aren’t the Italians the undisputed masters when it comes to pastas!!

Quality resulting from an innovation

The QUALITATIVE excellence of these legume pastas does not come from nowhere. They has been crowned by an Italian jury who awarded in 2016 during the Organic fair in Bologna, SANA, with best legume paste prize!

Neither bla-bla, nor phony storytelling, but a technological step up which lead to a specific manufacturing process and line designed by this manufacturer.

In 2014, this pioneer manufacturer of Legumes gluten-free pasta created his own low-temperature/low-speed process using only indigenous flours with none of these additives necessary on the high-speed industrial lines of its competitors.

Major measurable and irrefutable USP (Unique Selling Points) for the benefits of consumers

  • An exceptional preservation of the natural nutrients and vitamins of the raw materials;
  • A pretty bright and natural color even after cooking; when all competing pastas see their colors fade into an unappetizing gray once cooked;
  • A pleasant natural taste and a unique chew, when all the other pastas with legumes fall apart when cooked like porridge;
  • To date, these legumes pastas are the only one can cook al dente; and that stay tasty hot, or cold in salads.

French gluten-free pasta listed by the first Portuguese organic retail chain

By denan,
Pâtes françaises Bio au Portugal

Celeiro is 50 Organic Specialized Stores constituting the first Portuguese organic store brand. Compared to France, this is the equivalent of a chain of 300 outlets ! …

Portugal, a neglected market

Should we ignore this market, just because it is a small country (10.3M inhabitants), whose minimum wage is only €822; and who would have very different consumption habits from ours?

On the contrary, it offers interesting outlets for French organics.

The Provencal gluten-free organic pastas listed by the main Dutch organic retailer

By denan,
Ekoplaza, Exportation de produits biologiques aux Pays-Bas

Innovation, key to the success of the French organic food industry

These Legume Tagliatelle are unequivalent.

The only ones that can be cooked and eaten al dente, hot or in salad!

Thanks to very important efforts and investments in R&D, fruit of the engineering and tenacity of the Production Manager.

Such a success is strategic and significant

It will allow the supremacy of the French manufacturer within the specialized and quality organic network – Vs the conventional supermarkets.

A challenge because, no one ignores it, this market is very price oriented (low); the proof that innovation and competitiveness are conciliatory when paired.

To export organic Chocolate in Scandinavia

By denan,

Facing the giant of the sector, this 100% organic French chocolate maker is a Petit Poucet.

This does not prevent him to outperform the majors; particularly in this hyper competitive market penalized by a high sugar tax and a 25% VAT!

To export french organic foods is a real challenge

A challenge because French production costs are systematically higher than those of the other European countries.

What’s the solution?

The secret? A question of mastery

Full control at producer level of the Fair Trade Organic Cocoa sector.

Complete control of taste consistency thanks to the technical assistance and quality controls in each of the cocoa production areas.

Export organic buckwheat Pastas in Portugal

By denan,
Nouille Udon Bio

As everyone knows, soba are a kind of buckwheat pasta of Japanese origin

Paradoxical, Japanese noodles exported by a Provençal pasta maker?

No, if we consider that it is a common reference for organic departments.

Adaptation to demand once again rewarded for export

Combined with “French-style” taste excellency, these Udon noodles constitute an excellent opportunity to complement the range for this Portuguese distributor, who would have deprived of it if it had been necessary to register an additional one for this purpose.

The n ° 1 of Cash & Cary in the Benelux prefers small French poultry

By denan,
Exporter au Benelux avec Denan & Associés

In spite of the more than critical situation which is that of the European food service;…

…; 55 cash leader in the Netherlands and Belgium adopts the Pigeonneaux Bleu Blanc Cœur; soon the very first to obtain an organic certification.

The sign of a significant premium to unparalleled quality, the result of hyper specialization.

In a market dominated by poultry generalist groups ; it is a regional SME offering hyper differentiated products which wins the market.

A French manufacturer exports gluten-free organic couscous to Spain

By denan,

Innovation at Biofach 2019, the first 100% couscous with legumes available in Europe

Export the gluten-free organic to the French. It is done, these couscous mono-varietal (lentils, chickpeas) ready in 5 minutes have aroused great interest in Biofach 2019.

And besides, the first listing fells just two months later.

It is a Spanish chain of a hundred organic supermarkets that was the first to decide.

After the pasta 100% Légumineuse, this French SME knows a new success story export by innovation
Indeed, other Bio distribution networks; in Belgium, Switzerland, Denmark and Germany have announced their intentions to follow suit before spring.

French-style Organic sauces in a major Danish retailer

By denan,
Des sauces traditionnelles à la française

It is the dual know-how of this Provençal SME that is honored in this listing with the Danish retailer (475 supermarkets) : the one of Provencal cooker, ready-meals specialist and also the one of Doypack® packer.

It is a strategic choice of Denan & Associés to export the organic sauces in Scandinavia in this packaging combining conveniency and unbeatable carbon balance. Did you know that :

  • a glass jar or bottle weights at least the 2/3 of the gross weight of any food packed in it?
  • 7,00 g of doypack holds 280,00 g of any food?
  • 10.000.000 packagings need 120 full trucks to be transported when it’s glass and only 7 when it’s doypack,

Gourmet French chocolates in Sweden

By denan,
exporter du chocolat bio en Suède

Biofach, a new business-maker fair if it is well prepared upstream

It is an established fact, the offer to be displayed on a trade show must be prepared well in advance. In addition, a special care must be taken to make appointments with buyers.

Only then can the salon be profitable. Thus a first order can be registered in the weeks that follow.

Take good care of your trade agreement & set sales objectives

In this case, it made possible to sign a distributorship agreement with a major Swedish importer / distributor for artisanal organic chocolates within three months following the show. On top, it is a very specialized distributor with top-ranking references.

The target was a sales target of 2.2 tons (± 20.00 € / kg) of chocolate candy in the first year. Seven to ten tons in the third year. To this end, a contract has been passed specifying both a marketing plan and sales objectives, which can be reviewed annually.