Export of organic products


French Organic Pastas in Bulk for the Belgian marketplace

By denan,

1st PO, a full truck load

Business as usual during the covid-19 period for French organic products with this promising new contract for organic bulk pasta for the independent Belgian organic circuit.

Bulk sales are widely established in the Belgian specialized organic circuit

A heavy trend that extends from dried fruits to all types of dry groceries and which is attracting more and more points of sale, especially the last born of organic chains like Färm Coop.

Organic food supplements in Italy

By denan,


In the middle of the pandemic, the organic trade did not give up on innovation. This project launched at Biofach 2020 was completed in 30 days. The products will be in store at the very beginning of spring.

Innovation, the main fuel for successful export


While the market is crowded – that of organic food supplements – the extremely tense period, this range is listed as a priority because it brings real qualitative innovation to the market segment.

French Gluten Free Organic is exported to the specialized German network

By denan,

Innovation in organic legumes with lentil and pea couscous

After Spain, it is Germany which adopts this innovation.

Flavors and authenticity, the master assets of the French food manufacturers

Once again, it is an innovative French SME that brings a new mode of consumption of organic proteins that is both authentic, practical and tasty.

Development of the French organic cereals and legumes supply chain

The ancient small spelled from Haute Provence for example.

French Gluten-free Pastas exported to Portugal

By denan,

In order to export its range of gluten-free organic pastas, this French pasta manufacturer joins forces with the main Portuguese organic retailer

Caution! A RSP in line with the willingness to pay of the Lusitanian consumers is essential to succeed.

For this purpose, the Portuguese distributor private brand will be favored.

In conclusion, it is only on the basis of a 3 times net price that the French product is competitive.

Without heavy promotional budgets, only the Distributor PL will provide the French manufacturer with the guarantee of fast and significant sales.

It is therefore a deliberate choice based on a close and balanced partnership between manufacturer and distributor.

The principle is simple. One brings innovation and qualitative consistency. The other the weight of a trusted brand, its promotional support and the animation of daily sales.

Exporting the French Bio to North America : the French Organic Egg Pastas crosses the Atlantic

By denan,

To export fresh eggs pastas in Canada. Nice performance for this Organic Provencal manufacturer

What could have convinced this Canadian distributor to go for French Tagliatelle?

No doubt it’s innovation. She won the adhesion of this partner with gluten-free pasta having no tasting equivalence

As a matter fo facts, the door was open with gluten-free organic (legumes) pastas of superior quality than the Italian competition – because cookable Al Dente.

French know-how in the food process can make the difference despite its higher price when it innovates without losing sight of its DNA of culinary excellence. And when he targets the right target.

BTW; Would the Young Organic Foodista (YOF) represent the heart of the target of French Bio? Its medium and long-term export opportunity?

It can be deduced from the fact that this YOF is educated, nomadic, caring for his food and especially ready to pay much higher prices than his elders when it comes to taste quality. For the YOF Organic Food is neither a good-citizen obligation, a choice of life, but a search for pleasure, … free from guilt.

The French Organic Fair Trade Confectionery in Denmark

By denan,
confiserie Bio française

With an annual expenditure of 227 € (2016), Denmark is after Switzerland (274 € / year) the 2nd per capita organic market place within Europe.

It is thus a priority market where the specialized networks are marginal and the big players the retail trade.

Because the volumes are here, the listing are very hard to get for a SME manufacturer.

Organic French fruit juices and soft drinks in English delicatessens

By denan,

Export syrups, smoothies, lemonades, French flavored organic teas

Here, organic soft drinks come out of specialized networks for export.

Indeed, their taste and organoleptic qualities liken them rather to gourmet food.

It’s the choice of an ultra-exclusive chain of wine merchants in London

This iconic London chain has been conquered by the excellence of French organic drinks.

A 5-star launch pad for these organic soft drinks that will conquer other UK hyper-qualitative networks !

French Organic fair trade chocolate exported to Australia

By denan,

After Europe, North America (Canada and USA); the Australian continent joins the club  of french organic chocolates lovers!

It is a long process that has just ended because the first tasting dates from BIOFACH 2014, on the occasion of a private buyer evening.

15,000 km for Australia, 19,000 for New Zealand. Difficult to go further, with regard to the almost perfect antipodes of France.

In organic agriculture, Australia is a champion, since it alone accounts for 39% of the planet’s organic surface

In fact a ” trompe-l’œil” value due to the gigantism of this country-continent, because only 4.2% (about 5.7% in France) of the agricultural area is organic, mainly extensive grasslands.

A hyper-concentrated retail trade

Two retailers, Woolworths and Coles account for 70 to 75% of organic sales. There are few really specialized organic stores in Australia. There are 10 Wray Organic stores, some local wholesalers with retail outlets. The health food stores – whose main brand is Go Vita (150 PDV) – with a total of 2000 PDVs are the main network selling organic food.

COOP Denmark lists the French organic pastas for its premium PL IRMA

By denan,

IRMA (80 stores), a premium brand very committed in the Bio

It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.

IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK

That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.