Certainly Organic, but moreover, and above all Tasty and Gorgeous. The added values that Denan & Associés brings when negotiating export prices.

Today, organic consumers are no longer satisfied with the sole certification stamp.

They favor healthy ingredients and short recipes (the “Clean Label”), and at the same time they demand a pleasure food, full of flavors.

At the same time, the traditional “delicatessen” consumer has evolved.

Admittedly, he is looking for flavors, refinement and pleasure, but also healthy foods, rich in nutrients, carrying societal and ethical values and health claims.

Moreover, he has the willingness to pay to satisfy these multiple requirements.

These two universes of consumers are found in Bio-Plaisir.

Gone are the days of the sad organic diet, it has come to La Bio Gastronomique; it is the future of French agrifood industry

This French organic legume (pink lentils) pasta is clearly distinguished by a concern for colors, textures and flavors; unequaled to date!

This is why the Dutch No. 1 for organic products mentions it in its consumer magazine – paper and digital – with this magnificent culinary illustration.

These unique qualities are the result of extensive R&D and then an innovative manufacturing process.

Ten years after their implementation, they still constitute an obstacle for competition to enter this fast-growing market.

25 kg devoured per person per year (Vs 8 kg for the French)This is why they are readily considered experts in the field.

This Provençal SME is proud to have made Italy its main export market.

This success is mainly due to the innovative manufacturing technology

This Pulse pasta could not be processed so well on standard wheat pasta production lines.

For the simple reason that legume flours have different physico-chemical characteristics.

These Legumes Fusilli can be eaten al dente!

Versus the usual dish close to the very common porridge for this type of pasta.

A specifically developed process, gentle and at low temperature, without industrial additives, respecting the nutritional qualities of the raw materials!

Thanks to the proven partnership (2004) of Denan & Asso. with the Dutch leader in integrated organic distribution.

Integrated because it is both a successful importer-wholesaler serving 400 retailers and the exclusive owner-operator of the largest MSB network (140 POS) in the Benelux.

The choice of Organic Specialized Stores (MSB) Vs conventional supermarkets

It is the truth that in the Netherlands supermarkets hold around 70% of the organic market share. PDM majority owned by the Albert Heijn brand and its dedicated AH Bio brand.

And yet, Denan & Asso. has always focused on MSB’s because the only ones with whom a lasting partnership is possible.

A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

In spite of the more than critical situation which is that of the European food service;…

…; 55 cash leader in the Netherlands and Belgium adopts the Pigeonneaux Bleu Blanc Cœur; soon the very first to obtain an organic certification.

The sign of a significant premium to unparalleled quality, the result of hyper specialization.

In a market dominated by poultry generalist groups ; it is a regional SME offering hyper differentiated products which wins the market.

As everyone knows, soba are a kind of buckwheat pasta of Japanese origin

Paradoxical, Japanese noodles exported by a Provençal pasta maker?

No, if we consider that it is a common reference for organic departments.

Adaptation to demand once again rewarded for export

Combined with “French-style” taste excellency, these Udon noodles constitute an excellent opportunity to complement the range for this Portuguese distributor, who would have deprived of it if it had been necessary to register an additional one for this purpose.

Les produits contenant du chanvre sont parmi les aliments biologiques à la croissance la plus rapide en 2019, et aussi en 2020.

Mais est-il vrai aussi que ces délicieuses pâtes au chanvre disponibles en Italie via les grands réseaux de magasins bio sont fabriquées dans le sud de la France, en Provence, près d’Avignon?

En effet, ça l’est !

1st PO, a full truck load

Business as usual during the covid-19 period for French organic products with this promising new contract for organic bulk pasta for the independent Belgian organic circuit.

Bulk sales are widely established in the Belgian specialized organic circuit

A heavy trend that extends from dried fruits to all types of dry groceries and which is attracting more and more points of sale, especially the last born of organic chains like Färm Coop.

Innovation in organic legumes with lentil and pea couscous

After Spain, it is Germany which adopts this innovation.

Flavors and authenticity, the master assets of the French food manufacturers

Once again, it is an innovative French SME that brings a new mode of consumption of organic proteins that is both authentic, practical and tasty.

Development of the French organic cereals and legumes supply chain

The ancient small spelled from Haute Provence for example.