Export of organic products


In Benelux, priority to the specialized organic retail trade

By denan,

Thanks to the proven partnership (2004) of Denan & Asso. with the Dutch leader in integrated organic distribution.


Integrated because it is both a successful importer-wholesaler serving 400 retailers and the exclusive owner-operator of the largest MSB network (140 POS) in the Benelux.

The choice of Organic Specialized Stores (MSB) Vs conventional supermarkets

It is the truth that in the Netherlands supermarkets hold around 70% of the organic market share. PDM majority owned by the Albert Heijn brand and its dedicated AH Bio brand.

And yet, Denan & Asso. has always focused on MSB’s because the only ones with whom a lasting partnership is possible.

The n ° 1 of Cash & Cary in the Benelux prefers small French poultry

By denan,
Exporter au Benelux avec Denan & Associés

In spite of the more than critical situation which is that of the European food service;…

…; 55 cash leader in the Netherlands and Belgium adopts the Pigeonneaux Bleu Blanc Cœur; soon the very first to obtain an organic certification.

The sign of a significant premium to unparalleled quality, the result of hyper specialization.

In a market dominated by poultry generalist groups ; it is a regional SME offering hyper differentiated products which wins the market.

Export organic buckwheat Pastas in Portugal

By denan,
Nouille Udon Bio

As everyone knows, soba are a kind of buckwheat pasta of Japanese origin

Paradoxical, Japanese noodles exported by a Provençal pasta maker?

No, if we consider that it is a common reference for organic departments.

Adaptation to demand once again rewarded for export

Combined with “French-style” taste excellency, these Udon noodles constitute an excellent opportunity to complement the range for this Portuguese distributor, who would have deprived of it if it had been necessary to register an additional one for this purpose.

Des pâtes au Chanvre provençale en Italie !

By denan,
promotion de petits déjeuners bio en Italie

Les produits contenant du chanvre sont parmi les aliments biologiques à la croissance la plus rapide en 2019, et aussi en 2020.

Mais est-il vrai aussi que ces délicieuses pâtes au chanvre disponibles en Italie via les grands réseaux de magasins bio sont fabriquées dans le sud de la France, en Provence, près d’Avignon?

En effet, ça l’est !

French Organic Pastas in Bulk for the Belgian marketplace

By denan,

1st PO, a full truck load

Business as usual during the covid-19 period for French organic products with this promising new contract for organic bulk pasta for the independent Belgian organic circuit.

Bulk sales are widely established in the Belgian specialized organic circuit

A heavy trend that extends from dried fruits to all types of dry groceries and which is attracting more and more points of sale, especially the last born of organic chains like Färm Coop.

Organic food supplements in Italy

By denan,


In the middle of the pandemic, the organic trade did not give up on innovation. This project launched at Biofach 2020 was completed in 30 days. The products will be in store at the very beginning of spring.

Innovation, the main fuel for successful export


While the market is crowded – that of organic food supplements – the extremely tense period, this range is listed as a priority because it brings real qualitative innovation to the market segment.

French Gluten Free Organic is exported to the specialized German network

By denan,
Couscous français Bio sur le marché allemand, le 1er d'Europe

Innovation in organic legumes with lentil and pea couscous

After Spain, it is Germany which adopts this innovation.

Flavors and authenticity, the master assets of the French food manufacturers

Once again, it is an innovative French SME that brings a new mode of consumption of organic proteins that is both authentic, practical and tasty.

Development of the French organic cereals and legumes supply chain

The ancient small spelled from Haute Provence for example.

French Gluten-free Pastas exported to Portugal

By denan,

In order to export its range of gluten-free organic pastas, this French pasta manufacturer joins forces with the main Portuguese organic retailer

Caution! A RSP in line with the willingness to pay of the Lusitanian consumers is essential to succeed.

For this purpose, the Portuguese distributor private brand will be favored.

In conclusion, it is only on the basis of a 3 times net price that the French product is competitive.

Without heavy promotional budgets, only the Distributor PL will provide the French manufacturer with the guarantee of fast and significant sales.

It is therefore a deliberate choice based on a close and balanced partnership between manufacturer and distributor.

The principle is simple. One brings innovation and qualitative consistency. The other the weight of a trusted brand, its promotional support and the animation of daily sales.

Exporting the French Bio to North America : the French Organic Egg Pastas crosses the Atlantic

By denan,

To export fresh eggs pastas in Canada. Nice performance for this Organic Provencal manufacturer

What could have convinced this Canadian distributor to go for French Tagliatelle?

No doubt it’s innovation. She won the adhesion of this partner with gluten-free pasta having no tasting equivalence

As a matter fo facts, the door was open with gluten-free organic (legumes) pastas of superior quality than the Italian competition – because cookable Al Dente.

French know-how in the food process can make the difference despite its higher price when it innovates without losing sight of its DNA of culinary excellence. And when he targets the right target.

BTW; Would the Young Organic Foodista (YOF) represent the heart of the target of French Bio? Its medium and long-term export opportunity?

It can be deduced from the fact that this YOF is educated, nomadic, caring for his food and especially ready to pay much higher prices than his elders when it comes to taste quality. For the YOF Organic Food is neither a good-citizen obligation, a choice of life, but a search for pleasure, … free from guilt.

The French Organic Fair Trade Confectionery in Denmark

By denan,
confiserie Bio française

With an annual expenditure of 227 € (2016), Denmark is after Switzerland (274 € / year) the 2nd per capita organic market place within Europe.

It is thus a priority market where the specialized networks are marginal and the big players the retail trade.

Because the volumes are here, the listing are very hard to get for a SME manufacturer.