Celeiro is 50 Organic Specialized Stores constituting the first Portuguese organic store brand. Compared to France, this is the equivalent of a chain of 300 outlets ! …

Portugal, a neglected market

Should we ignore this market, just because it is a small country (10.3M inhabitants), whose minimum wage is only €822; and who would have very different consumption habits from ours?

On the contrary, it offers interesting outlets for French organics.

After Pasta (gluten-free) from Provence, Grissinis!!

The border has never been so porous with our neighbours. It is against another transalpine icon that this organic manufacturer based in Provence is successfully challenging.

Here again, it is innovation that makes the difference to export.

Indeed, these Provençal breadsticks show at least three qualitative changes that have been appreciated:

1. a crispy lamb’s lettuce then melts in the mouth;
2. a frank flavoring 100% from the ingredients;
3. a short recipe with an attractive nutritional balance.

This successful range diversification is the result of a “step by step” strategy

1. To come firstly with a “spearhead” range concentrating the differentiating know-how of the manufacturer;
2. Being offered to the export distributor partner the means to protect themselves from competition and to communicate;
3. Once confidence has been established, unroll its complements to the range.

Thanks to the proven partnership (2004) of Denan & Asso. with the Dutch leader in integrated organic distribution.

Integrated because it is both a successful importer-wholesaler serving 400 retailers and the exclusive owner-operator of the largest MSB network (140 POS) in the Benelux.

The choice of Organic Specialized Stores (MSB) Vs conventional supermarkets

It is the truth that in the Netherlands supermarkets hold around 70% of the organic market share. PDM majority owned by the Albert Heijn brand and its dedicated AH Bio brand.

And yet, Denan & Asso. has always focused on MSB’s because the only ones with whom a lasting partnership is possible.

An innovative product is nothing without advertising to the consumers

… and therefore the subsequent promotional budget. Private label is the driving force that will bring the mass of consumers to it

A private label is a generic brand, so must promote the USP’s of each product it carries.

It is in the interest of the manufacturer to particularize this private label by providing it with its own USP’s. Why would the distributor deprive himself of this enrichment of his brand?

Where the manufacturer saves on communication and promotion; the distributor saves himself the risks and costs inherent in R&D and industrialization.

Innovation, key to the success of the French organic food industry

These Legume Tagliatelle are unequivalent.

The only ones that can be cooked and eaten al dente, hot or in salad!

Thanks to very important efforts and investments in R&D, fruit of the engineering and tenacity of the Production Manager.

Such a success is strategic and significant

It will allow the supremacy of the French manufacturer within the specialized and quality organic network – Vs the conventional supermarkets.

A challenge because, no one ignores it, this market is very price oriented (low); the proof that innovation and competitiveness are conciliatory when paired.

A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

Unique and innovative, this range of organic delicacies with truffles …

Export organic delicatessen! It’s done with this refined set of Organic Truffled Oils & Condiments now available in all Naturata supermarkets.

Naturata, 13 points of sale from 300 to 600m2 both retailers and organic restaurateurs.

A leader in organic distribution for a luxury organic range

The NATURATA chain is owned by the Luxembourg group OIKOPOLIS.

It is the largest and oldest organic player in the region with an MSR of over 30% (GMS 60%, other MSB + direct sales 10%).

A small market by size but not by the level of organic consumption

The Grand Duchy of Luxembourg (614,000 inhab.) has the 3rd largest GDP / capita in the world (behind Qatar & Monaco) with 109,000 US $ / capita (France n ° 29 with 43,000 US $ / capita).

It is the 4th largest player in the world in terms of organic consumption per capita.

…; € 203 per person / year, behind Switzerland (€ 288), Denmark (€ 278) and Sweden (€ 237); Germany and the USA tied (€ 122). France was 9th in this ranking (118 €). *

De facto, an ideal market for organic delicatessen!

…; which is aimed at bio-consumers with the highest willingness to pay!

( * ) 2017 figures

As everyone knows, soba are a kind of buckwheat pasta of Japanese origin

Paradoxical, Japanese noodles exported by a Provençal pasta maker?

No, if we consider that it is a common reference for organic departments.

Adaptation to demand once again rewarded for export

Combined with “French-style” taste excellency, these Udon noodles constitute an excellent opportunity to complement the range for this Portuguese distributor, who would have deprived of it if it had been necessary to register an additional one for this purpose.

Les produits contenant du chanvre sont parmi les aliments biologiques à la croissance la plus rapide en 2019, et aussi en 2020.

Mais est-il vrai aussi que ces délicieuses pâtes au chanvre disponibles en Italie via les grands réseaux de magasins bio sont fabriquées dans le sud de la France, en Provence, près d’Avignon?

En effet, ça l’est !

1st PO, a full truck load

Business as usual during the covid-19 period for French organic products with this promising new contract for organic bulk pasta for the independent Belgian organic circuit.

Bulk sales are widely established in the Belgian specialized organic circuit

A heavy trend that extends from dried fruits to all types of dry groceries and which is attracting more and more points of sale, especially the last born of organic chains like Färm Coop.