The French organic agro-food know-how Bio recognized even in terms of … Pasta!

It’s is a Provençal manufacturer who made it with this leader in organic distribution.

Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.

Organic AND Delicious : The winning combo of the French food industry

This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.

Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.

What strengthen the local partnership since it is the brand of distributer that was adopted

To export fresh eggs pastas in Canada. Nice performance for this Organic Provencal manufacturer

What could have convinced this Canadian distributor to go for French Tagliatelle?

No doubt it’s innovation. She won the adhesion of this partner with gluten-free pasta having no tasting equivalence

As a matter fo facts, the door was open with gluten-free organic (legumes) pastas of superior quality than the Italian competition – because cookable Al Dente.

French know-how in the food process can make the difference despite its higher price when it innovates without losing sight of its DNA of culinary excellence. And when he targets the right target.

BTW; Would the Young Organic Foodista (YOF) represent the heart of the target of French Bio? Its medium and long-term export opportunity?

It can be deduced from the fact that this YOF is educated, nomadic, caring for his food and especially ready to pay much higher prices than his elders when it comes to taste quality. For the YOF Organic Food is neither a good-citizen obligation, a choice of life, but a search for pleasure, … free from guilt.

With this SOBEYS listing it is 13 very beautiful Rachelle-Bery organic stores and 280 IGA supermarkets which are displaying the french organic legume pastas, one more Milestone toward the conquest of the North American market.

It is a historical organic distributor in Quebec, No. 2 by volume with 2300 SKU’s who will distribute the french legumes pasta.

This partner who operates its own Bio supermarket supply both the Retail trade (617 stores) and the natural food network (400 stores).

This cheese & deli chain from Quebec chose to buy in France these seasoned olives with spices & herbs. Considering this is a market where usually dominates low costs producers from Greece, Spain, Italy, etc … it is a victory for the French touch and know-how

The range of salts, salt flowers and flavored salts of Ré Island argued its real usp to integrate the shelves of this cheese – fine chain of grocery stores from Quebec.

A great performance as you consider the plethora of more or less natural salts of the competition.

It took two years of preparation to set up the Canadian range to the French organic leading brand to implement a national distribution partnership stalling a range and pricing structure adapted to a particular trading network that involves cascading importer-distributor and brokers (the equivalent of a sales force outsourced) and finally the chain stores and independent outlets.