In the middle of the pandemic, the organic trade did not give up on innovation. This project launched at Biofach 2020 was completed in 30 days. The products will be in store at the very beginning of spring.
Innovation, the main fuel for successful export
While the market is crowded – that of organic food supplements – the extremely tense period, this range is listed as a priority because it brings real qualitative innovation to the market segment.
Innovation in organic legumes with lentil and pea couscous
After Spain, it is Germany which adopts this innovation.
Flavors and authenticity, the master assets of the French food manufacturers
Once again, it is an innovative French SME that brings a new mode of consumption of organic proteins that is both authentic, practical and tasty.
Development of the French organic cereals and legumes supply chain
The ancient small spelled from Haute Provence for example.
In order to export its range of gluten-free organic pastas, this French pasta manufacturer joins forces with the main Portuguese organic retailer
Caution! A RSP in line with the willingness to pay of the Lusitanian consumers is essential to succeed.
For this purpose, the Portuguese distributor private brand will be favored.
In conclusion, it is only on the basis of a 3 times net price that the French product is competitive.
Without heavy promotional budgets, only the Distributor PL will provide the French manufacturer with the guarantee of fast and significant sales.
It is therefore a deliberate choice based on a close and balanced partnership between manufacturer and distributor.
The principle is simple. One brings innovation and qualitative consistency. The other the weight of a trusted brand, its promotional support and the animation of daily sales.
The French organic agro-food know-how Bio recognized even in terms of … Pasta!
It’s is a Provençal manufacturer who made it with this leader in organic distribution.
Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.
Organic AND Delicious : The winning combo of the French food industry
This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.
Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.
What strengthen the local partnership since it is the brand of distributer that was adopted
It is under the brand name of this European chain of organic supermarkets that these 4 legume couscous will be marketed in the Benelux
In terms of innovative products, the MDD brings not only immediate notoriety, and therefore guaranteed sales; but the security of a long-term business partnership as well.
Moreover, a private label does not prohibit, but rather open the door, to the manufacturer own brand in a second time.
This is why no exclusivity should be granted in private label.
The dual function of Denan & Associés : definition of export strategy and business input
On the basis of many concrete and verifiable achievements, Denan & Associés proposes – as a first step – an export development strategy to the manufacturer.
Once validated by the manufacturer, Denan & Associés is responsible for marketing to its network of partners covering all of Europe and selected North American markets. Since the prospection; the negotiation of commercial agreements until the payment of the first order and the implementation of promo plans.
Export organic seasonings
300 delicatessens, cheese-makers, caterers and delicatessen finally have access to the best of French-style organic cuisine thanks to this superb and original range of aromatized salts and flowers of salt from the Ile de Ré.
In terms of salt competition is tough and often low cost
It is really very difficult to differentiate with an ingredient as common as salt. Was it sea salt, from the island of Ré. The bet has been taken to value it by the organic certification of a wide range of blends, the “Herbal Salts” and the UMAMI mixes.
Innovation at Biofach 2019, the first 100% couscous with legumes available in Europe
Export the gluten-free organic to the French. It is done, these couscous mono-varietal (lentils, chickpeas) ready in 5 minutes have aroused great interest in Biofach 2019.
And besides, the first listing fells just two months later.
It is a Spanish chain of a hundred organic supermarkets that was the first to decide.
After the pasta 100% Légumineuse, this French SME knows a new success story export by innovation
Indeed, other Bio distribution networks; in Belgium, Switzerland, Denmark and Germany have announced their intentions to follow suit before spring.
With an annual expenditure of 227 € (2016), Denmark is after Switzerland (274 € / year) the 2nd per capita organic market place within Europe.
It is thus a priority market where the specialized networks are marginal and the big players the retail trade.
Because the volumes are here, the listing are very hard to get for a SME manufacturer.
It is a Bio distributor based in Malta who first chose the French Organic Pastry for his customers sweets lovers, both retailers or ship chandlers and resellers.