Export delicatessen


Organic flavored salts from Ile de Ré in Irish supermarkets

By denan,

Covid effect: In reconversion, this Irish leader in high-end Food Service is entering the Retail market.

Since March 2020, this major Irish player has been at a standstill; the seizure cut off both his legs and left him with an amputation by the wayside. The image is not too strong.

To recover, he chose to capitalize on his very qualitative positioning

It is therefore no coincidence that he chooses one of the fine flowers of the French soil; in this regard, a wide range of Fleur de Sel Flavored Certified Organic from Ile de Ré.
One example among others …
…; which proves that the distinctive quality of our terroirs is proving to be a real economic antidote to the current crisis.

French organic food, among the best in taste and most competitive in the world

By denan,

A handicap at the start


It is a fact that production costs and the french eco-system weigh heavily on the competitiveness of the French organic SME, much more than among its European neighbors.
If it remains competitive, even in a hyper-battled environment, it is thanks to the raw materials used – from exceptional agricultural sectors – for the organoleptic and taste excellence of its products.
By virtue of the principle borrows from the French gastronomic tradition that there are no good products without the best ingredient ingredients.

Proof by private label

The proof is its ability to meet the extreme requirements of European supermarkets in terms of specifications and prices

How to export Organic French pastries

By denan,

Organic Breton spice breads at Biomercado – the biggest organic Portuguese supermarket – and Celeiro the most important organic network (45 stores)

In order to export pastry, the recipes must be approved. But prior to a full-scale commercialization throughout the network; it is also a question of testing the willingness to pay of Portuguese consumers. Indeed, these pastries whose weights have been downsized in order to reduce the RSP (VAT 23%) remain more expensive than the average radius.

Two great assets to export the French bakery French pastry

Taste, organoleptic quality as well as recipe and ingredients without any equivalent on the market are needed. all the more so when it results more flavors & pleasure for … a lower than average sugar level.

Once again it is qualitative innovation that makes it possible to penetrate a very competitive and price-oriented market and to create barriers to competition.

French Organic Pastas in Canada

By denan,

The French organic agro-food know-how Bio recognized even in terms of … Pasta!

It’s is a Provençal manufacturer who made it with this leader in organic distribution.

Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.

Organic AND Delicious : The winning combo of the French food industry

This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.

Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.

What strengthen the local partnership since it is the brand of distributer that was adopted

Export organic seasonings in Europe

By denan,

Export organic seasonings

300 delicatessens, cheese-makers, caterers and delicatessen finally have access to the best of French-style organic cuisine thanks to this superb and original range of aromatized salts and flowers of salt from the Ile de Ré.

In terms of salt competition is tough and often low cost

It is really very difficult to differentiate with an ingredient as common as salt. Was it sea salt, from the island of Ré. The bet has been taken to value it by the organic certification of a wide range of blends, the “Herbal Salts” and the UMAMI mixes.

Nature & progrès “Ile de Ré” sea salts into the Benelux organic network

By denan,

Organic salt?

Salt is considered as a mineral and therefore it cannot be certified from organic farming; but a recent European rule will allow sea salts to be so, by 2021.

In the meantime, a raw sea salt accredited by Nature & Progrès mixed with organic dehydrated spices and plants is organic-certifiable; this is the case of this range which found a distributor in the Belgium-Nederland-Luxemborg area (BENELUX); an ultra-dynamic market of nearly 30 million consumers who are keen on Bio.

Why the Ile de Ré?

By its geographical configuration, its eco-system and its mode of inland harvesting sea salts; this territory is naturally protected from the risks of both terrestrial and maritime pollution (oil spills). This is why it is recognized by the certification bodies as a salt that is fully compatible with the Organic reference system.

 

 

 

 

 

French organic Vegan bolognese sauce is exported to Irish supermarkets

By denan,

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.

The Organic flavored salts from the Ile de Ré are exported in the Finnish retail trade

By denan,
Exporter la Bio françise

To export a very exclusive product of soil in the biological networks

As everyone knows, salt is classified as a mineral product Vs an agriculture one, a,d that’s why it can receive an organic certification (*). And yet …

After audits, this salt from the Ile de Ré has been declared in accordance with Nature et Progrès specifications; then enriched with organic dried herbs, spices and citrus fruit has been awarded the Ecocert Bio certification!

(*) It will be able from 2021 following a recent evolution of the legislation

How an exclusive niche product becomes mainstream in supermarkets

Thanks to an innovative concept called “Herbal Salt”; or how to export salt by recommending to reduce its consumption!

Indeed, the basic export line is “Organic Herbal Salts – Less Salt & More Taste for Your Food”; which gives in developing “Our herbal solutions will help you decrease your salt intake while increasing the flavor of your food”.

This shift in positioning, from the terroir to nutrition and organic, allows us to reach a whole new field of consumers.

Speciality foods from the French terroir are difficult to export because it is expensive and very typical. Only a fringe of savvy consumers and fine gourmets is able to appreciate it. Those who are adapted to a healthy diet.

Once again, it is a French terroir specialty that finds itself exported “in its Bio version”. Indeed, this one is addressed to consumers privileging Quality Distinctive to quantity or price. One more proof that our terroirs have every interest to develop in this market segment that knows how to recognize its attributes of excellence.

A local partnership to access GMS
It is to the brand of the local distributor that the range is referenced by a brand with 900 PDV very invested in the Bio.

Organic flavored salts from the Ile de Ré in Danish supermarkets!

By denan,

Smart positioning in international organic markets!

Since January 1st, 2018, the range of flavored salts of Ile de Ré is certified by ECOCERT. While the salt and the fleur de sel proper are the subject of an approval of NATURE & PROGRESS.

The Danish consumer is much more expert than the French one; he is very well informed about the origin, recipes and nutritional values ​​of his food.

In this market where competition is raging from all over the planet, the organic argument needs to be legitimized by a nutritional benefit understandable by each consumer. Namely a significant decrease in the daily salt intake.

Thus, a commonplace product, salt, conquers the market of the country where it makes the best living in the world (2017 ranking of The Social Progress Imperative by Michael E. Porter, Harvard and Scott Stern, MIT.)!

When the Danish supermarket likes, it does not count and the 500 NETTO have been able to order by truck.