The German organic market a holy grail very difficult to reach

With its multiple retail trademarks and outlets selling organic products, the German market is a major goal in terms of sales.

The main obstacles, a clash of cultures

A Pan-Germanic preference, admitting no exceptions.

A predominantly discount culture – and therefore price – Vs French talent for super-quality – this subtle balance between healthy, nutritional and taste – and therefore extra cost.

A very “Saxon” hyper-rigor that is sometimes incompatible with our “Latin” culture.

However, a trend towards quality is here!

Thus, some organic importer-distributor brands have resolutely positioned themselves in a organic delicatessen niche.

Their strategy is to offer to the German supermarkets a Gourmet alternative of the “main stream” organic foods which compete with low prices for the supermarkets shelves.

Therefore high-quality organic products are sold in several thousand outlets of the main retailers.

This strategy serves as well discount brands looking for an image benefit and… a high customer base.

A positioning matching the French quality.

Go for it, these german partners are pragmatic, efficient and reliable

A plant-Based Bolognese Tomato Sauce from Provence

Its recipe remains a mystery for many tomato sauce manufacturers, including transalpine ones, who would have tried to match it.

The secret will obviously not be revealed here.

Once again the French “tour de main” makes the difference.

A distinctive know-how to break into markets by using “niche” entry points.

The distribution of Organic in Ireland is concentrated at 70% in supermarkets

Organic foods benefit from a very broad distribution because it is available in all supermarket chains.

Namely Tesco (140 POS), Dunnes Stores (142 POS), Musgrave Group: Centra (450 POS) & Supervalu (225 POS), Spar (440 POS).

Approach and convince all these buyers from France; impossible mission?

At the very least an inordinate commercial cost.

This is why, once again, the brand of an already well-established wholesaler importer is the solution.

I believe in long term cooperations with common interest sharing goal parteners.

The French organic agro-food know-how Bio recognized even in terms of … Pasta!

It’s is a Provençal manufacturer who made it with this leader in organic distribution.

Thus, this success brings to 7 the number of organic pasts displayed in the retail trade. It is therefore with a representative range of the catalog – 3 gluten-free organic pasta, 2 egg pasta and 2 Gourmet flavored pasta – that this Provençal manufacturer has consolidated its position.

Organic AND Delicious : The winning combo of the French food industry

This is not at random, but the result of a know-how based on the adaptation of production processes to each type of raw materials, the respect of their physical properties and the optimization of their taste potential.

Indeed, where a transalpine manufacturer for example will use the same type of line and process for all types of pasta; this manufacturer uses different ones suitable for every production.

What strengthen the local partnership since it is the brand of distributer that was adopted

It is under the brand name of this European chain of organic supermarkets that these 4 legume couscous will be marketed in the Benelux

In terms of innovative products, the MDD brings not only immediate notoriety, and therefore guaranteed sales; but the security of a long-term business partnership as well.

Moreover, a private label does not prohibit, but rather open the door, to the manufacturer own brand in a second time.

This is why no exclusivity should be granted in private label.

The dual function of Denan & Associés : definition of export strategy and business input

On the basis of many concrete and verifiable achievements, Denan & Associés proposes – as a first step – an export development strategy to the manufacturer.

Once validated by the manufacturer, Denan & Associés is responsible for marketing to its network of partners covering all of Europe and selected North American markets. Since the prospection; the negotiation of commercial agreements until the payment of the first order and the implementation of promo plans.

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.

Following a successful promo at Kaufhoff, Ile de Ré salts, Fleurs de Sel and flavored salts have found a long-lasting german distributor supplying all the ” gourmet food” networks nationally :
1 / Detail GOURMET FOOD: to the main German department stores and gourmet stores (Feinkost Käfer, Meyer, KaDeWe, Kurhausgastronomie, …) and delicatessens.
2 / GMS: REWE – including KARSTADT / KADEWE-, EDEKA, METRO, KAUFHOF, Dohle-Group, Citti / Culinar Head, Globus – Käfer, Meyer / Frankfurt, Scheck, Hieber
3 / HORECA: Hotels (all 5-star hotel chains) and prestige restaurants
4 / VPC, colourers and web-blinds.

With this SOBEYS listing it is 13 very beautiful Rachelle-Bery organic stores and 280 IGA supermarkets which are displaying the french organic legume pastas, one more Milestone toward the conquest of the North American market.

This Dutch partner, distributes not only the Netherlands in a hundred of organic supermarkets but exports throughout Europe its brand “Your Organic Nature”.

This is why the label is peeling, so it offers three communication areas necessary to multilingualism.

Coping with the international competition, often less qualitative, but also generally much cheaper, this is an excellent result that this listing in the 475 NETTO stores..