Export organic seasonings

300 delicatessens, cheese-makers, caterers and delicatessen finally have access to the best of French-style organic cuisine thanks to this superb and original range of aromatized salts and flowers of salt from the Ile de Ré.

In terms of salt competition is tough and often low cost

It is really very difficult to differentiate with an ingredient as common as salt. Was it sea salt, from the island of Ré. The bet has been taken to value it by the organic certification of a wide range of blends, the “Herbal Salts” and the UMAMI mixes.

Organic salt?

Salt is considered as a mineral and therefore it cannot be certified from organic farming; but a recent European rule will allow sea salts to be so, by 2021.

In the meantime, a raw sea salt accredited by Nature & Progrès mixed with organic dehydrated spices and plants is organic-certifiable; this is the case of this range which found a distributor in the Belgium-Nederland-Luxemborg area (BENELUX); an ultra-dynamic market of nearly 30 million consumers who are keen on Bio.

Why the Ile de Ré?

By its geographical configuration, its eco-system and its mode of inland harvesting sea salts; this territory is naturally protected from the risks of both terrestrial and maritime pollution (oil spills). This is why it is recognized by the certification bodies as a salt that is fully compatible with the Organic reference system.

A Bolonese Vegan Bio sauce that is “gourmet”? Only a French saucier could take up such a challenge !

Such a sauce was a product hardly expected by this Irish distributor, never done before. It’s done now.

In a while, all the main Irish retailers will stock the sauce !

it is scheduled that ultimately, nearly 1500 stores – namely Tesco (140 stores), Dunnes Stores (142stores), Musgrave Group: Centra (450stores) & Supervalu (225stores), Spar (440stores) – will display this Vegan Bolognese sauce.

To export a very exclusive product of soil in the biological networks

As everyone knows, salt is classified as a mineral product Vs an agriculture one, a,d that’s why it can receive an organic certification (*). And yet …

After audits, this salt from the Ile de Ré has been declared in accordance with Nature et Progrès specifications; then enriched with organic dried herbs, spices and citrus fruit has been awarded the Ecocert Bio certification!

(*) It will be able from 2021 following a recent evolution of the legislation

How an exclusive niche product becomes mainstream in supermarkets

Thanks to an innovative concept called “Herbal Salt”; or how to export salt by recommending to reduce its consumption!

Indeed, the basic export line is “Organic Herbal Salts – Less Salt & More Taste for Your Food”; which gives in developing “Our herbal solutions will help you decrease your salt intake while increasing the flavor of your food”.

This shift in positioning, from the terroir to nutrition and organic, allows us to reach a whole new field of consumers.

Speciality foods from the French terroir are difficult to export because it is expensive and very typical. Only a fringe of savvy consumers and fine gourmets is able to appreciate it. Those who are adapted to a healthy diet.

Once again, it is a French terroir specialty that finds itself exported “in its Bio version”. Indeed, this one is addressed to consumers privileging Quality Distinctive to quantity or price. One more proof that our terroirs have every interest to develop in this market segment that knows how to recognize its attributes of excellence.

A local partnership to access GMS
It is to the brand of the local distributor that the range is referenced by a brand with 900 PDV very invested in the Bio.

It is a historical organic distributor in Quebec, No. 2 by volume with 2300 SKU’s who will distribute the french legumes pasta.

This partner who operates its own Bio supermarket supply both the Retail trade (617 stores) and the natural food network (400 stores).