Export in Germany


The German Organic retail adopts the Provençal Grissinis

By denan,
Gressins provençaux pour l'Allemagne


After Pasta (gluten-free) from Provence, Grissinis!!

The border has never been so porous with our neighbours. It is against another transalpine icon that this organic manufacturer based in Provence is successfully challenging.

Here again, it is innovation that makes the difference to export.

Indeed, these Provençal breadsticks show at least three qualitative changes that have been appreciated:

  1. a crispy lamb’s lettuce then melts in the mouth;
  2. a frank flavoring 100% from the ingredients;
  3. a short recipe with an attractive nutritional balance.

This successful range diversification is the result of a “step by step” strategy

  1. To come firstly with a “spearhead” range concentrating the differentiating know-how of the manufacturer;
  2. Being offered to the export distributor partner the means to protect themselves from competition and to communicate;
  3. Once confidence has been established, unroll its complements to the range.

L’Ile de Ré honored in the network Epicerie Fine Allemand with salt and Fleur de sel

By MatthieuBrunet,

Following a successful promo at Kaufhoff, Ile de Ré salts, Fleurs de Sel and flavored salts have found a long-lasting german distributor supplying all the ” gourmet food” networks nationally :
1 / Detail GOURMET FOOD: to the main German department stores and gourmet stores (Feinkost Käfer, Meyer, KaDeWe, Kurhausgastronomie, …) and delicatessens.
2 / GMS: REWE – including KARSTADT / KADEWE-, EDEKA, METRO, KAUFHOF, Dohle-Group, Citti / Culinar Head, Globus – Käfer, Meyer / Frankfurt, Scheck, Hieber
3 / HORECA: Hotels (all 5-star hotel chains) and prestige restaurants
4 / VPC, colourers and web-blinds.

French organic chocolate in Germany

By MatthieuBrunet,

The French organic chocolate is facing a double challenge to be exported in Germany :

  – Impose a chocolate quality, less sugar and cocoa butter that our neighboring European chocolate;
– Justify a higher selling price.

It is the successful challenge by the Normandy chocolate maker with Bio / Fair-Trade Easter chocolates.