By volume, Germany is the main organic market in UE

Distribution is extremely efficient there from a logistical point of view, less greedy than its EU neighbors in terms of margins, and benefits from a pro-company eco-system.

This is why a price oriented market

And as such, a difficult market to penetrate for French products which are generally more expensive than those of their European counterparts.

But who also recognizes global value and innovation

It is on these criteria of overall values – organoleptic, taste, and nutritional – that the German organic network favors French gluten-free pastas.

The most compétitive market in Europe

By far the most important in volume and served by very efficient wholesalers and distribution; it offers quantitative opportunities which attract the most competitive manufacturers.

This is why it is the most difficult European organic market to break into, and sustain, for a French SME.

The Organic and Good French food is laboriously “bankable” there !

The French organic know-how, a priority given to flavors and noble ingredients, does not compensate for its high pricing facing of the german taste relative rusticity and its ultra-competitive prices.

So, The French organic pasta brand will find its place, but not in German supermarkets

With this extension, the French organic gluten-free pasta brand will have 13 SKUs in the Reformhaus.

This success is due to the responsiveness and innovative capacity of the SME.

Indeed, the 3 new varieties fill market niches neglected by big-biofabs.