By volume, Germany is the main organic market in UE
Distribution is extremely efficient there from a logistical point of view, less greedy than its EU neighbors in terms of margins, and benefits from a pro-company eco-system.
This is why a price oriented market
And as such, a difficult market to penetrate for French products which are generally more expensive than those of their European counterparts.
But who also recognizes global value and innovation
It is on these criteria of overall values – organoleptic, taste, and nutritional – that the German organic network favors French gluten-free pastas.