Denmark, a small country of less than six million inhabitants, is the world champion in organic food consumption.
With 13% of food consumption (out of €2.15bn in 2019, €1.93bn in 2022), ahead of Austria 11.3%, Switzerland 10.8% and in sixth place, France 6% (1 ).
Denmark is also a pioneer in organic certification. The national organic label (Økologisk, Organic in Danish) was created in 1987, two years after France.
A strategic marketplace served by a strong purchasing power and concentration of distribution.
Indeed the signs of centralized distribution, essentially the “hard discounters like Netto, concentrate more than 90% of sales.
Tough competition that promotes innovation and reassuring values such as the guarantee of sustainability of origins.
Processed products whose raw materials fluctuate from supplier to origin according to opportunism, the Danish consumer will opt for the guarantee of identifiable and sustainable fair trade supplies.