The first Portuguese organic retailer lists organic food from France
And chooses its private label for this gluten-free pasta
And 11! The range is expanding and the French manufacturer has established itself with this major organic distributor.
It is in fact the leader in this very technical market niche of gluten-free pasta and more particularly legumes.
45 organic supermarkets including the largest organic surface in the country are concerned
On the scale of this country of 10M inhabitants, this brand offers a unique exposure.
A quasi-hegemonic position.
High willingness to pay for this private label of the Portuguese Organic consumer
Portuguese purchasing power is less than half that of France.
Nevertheless, the consumer does not shy away from the expense of food reputed to be healthy and nutritionally balanced.
A benefit that we undoubtedly owe to the credibility of this private label and to the care given to the label, which is very well argued.