Listed by the major Swiss Dpt store, Manor
It is notorious; Switzerland passes for the country expert in chocolate. Moreover, it is an ultra-protectionist market with habits of consumption privileging the domestic. And yet; The MANOR Dpt store and its iconic Geneva outlet have also realized – thanks to the mediation of a well-respected local distributor – that French organic and fair trade chocolate had a place in its shelves by giving it five facings.
The final objective, a real challenge, to penetrate in two years the Swiss GMS with the Bio Française
After the organic pasta Bio in the Italian retail trade; The real challenge of JMD will be to introduce French organic dark chocolate into the ultra-centralized Swiss supermarkets.