Delhaize is the Belgian retail chain the most attached to organic products; that is why the 2 Organic – fair trade chocolate bars listed by J-M Denan make a very honorable career beginning. Since their launch in April, 2013, in 3 months; 60,000 tablets were sold, the initial objective of 150.000 sales unit / year, based on the on shelf will be doubtless pulverized from the first year.