The Mediterranean vegetables were selected by renowned importer of cheeses, delicatessen and specialities, to go to join the stalls of the best dairymen and delicatessens of the Greater London.
The most sophisticaded Epicerie Fine from the very Parisian Hampstead in London has adopted for its prestigious Christmas gift boxes in luxury wood the seafood terrine of DOMAINE D’ARGENS.
The major UK retailer have choosen Midi Conserves from Bollene (northern Provence) for its own label range of spread, dips and sauces from Provence.
The web site of J Sainsbury’s shows 4 recipes out of Midi Conserve tapenades (green & black).
This project launched in January 2001 and drived the same year by Jean-marc Denan was then managed by Midi Conserve’s team in 2002 for the factory audit and the final range specifications.
Waitrose is probably the most innovative and quality oriented retailer in UK.
That is why it was clear for the buyer that the BANON to be sold under the Waitrose Premium own label “Waitrose select” could not be a copy but the real one Banon, the AOC.
The buyer picked up the most famous BANON? the one wrapped in chestnut leaves and tighten with Raffia.
The Waitrose Select BANON? displayed in a wooden tray marked Provence was launched in April, sales are really good according to the buyer about 1000 a week in 100 stores.
“WAITROSE SELECT”, the prestigious label enhance the delicious unpasteurised goat milk cheese from Provence. She tells all the UK connoisseurs to try the very best of the goat cheese.
A parnership very successfull as 1000 BANON are sold each week in only 76 Waitrose stores.
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