IRMA (80 stores), a premium brand very committed in the Bio
It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.
IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK
That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.
While Belgium is the country of the chocolate, one of its major retailers( 150 store) nevertheless chose a French supplier for its Organic / fair-trade chocolate bars. An estimated market of 150.000 units on previous supplier sales basis, but who should be widely exceeded.
Denan and Asso. sets up 2 new private label ranges with Dietimport a leading dietary food distributor in Portugal: dietary melba toasts and biological cereal without allergens. DIETIMPORT (http: // www.dietimport.pt/) is N°1 Portugese dietary products distributor with 25 stores owned, 4 dietary restaurants, its own brand and 2two magazines (1 consumer aimed, 1 B TO B).
Striking success of a french family canning factory which exports a mayonnaise in Denmark, called the “Dijonaise”. It is a private brand specially worked out with the cooperative chain COOP TRADIND which here is labels. Annual sales Trend : 50 to 60 palettes.