IRMA (80 stores), a premium brand very committed in the Bio
It is a beautiful Scandinavian organic PL that IRMA. Its very neat design symbolizes the rigorous selection and superior quality of the products. This is indeed the case of the French organic legumes pasta that won in Italy (!) the price of the best red lentils pasta.
IRMA belongs to the COOP group (1200 stores), owner of the first Scandinavian organic brand, ÂNGLAMARK
That’s why this PL is strategic, it’s the first step towards the COOP Scandinavian organic super brand, ÂNGLAMARK sticked in Sweden, Denmark and Norway.
Following the buyer tasting evenings held alongside the 2014 PLMA (Amsterdam, May) by Denan & Associates; it is a leading Danish distributor who was seduced by the flavored Provencale gourmet crisps. A test is scheduled in January into all the major Danish retailers. If it is successful, the products will be distributed in a second time in all the Nordic countries (Denmark, Finland, Norway, Sweden).
Denmark is the gourmet capital of Scandinavia. In 2014 Michelin guide ‘Main Cities of Europe Copenhagen City quotes 17 Michelin starred restaurants, 2 more more than last year. The network of French bistro is also growing fast with great institutions like Pluto established in an old gas station. From 2005 Denan & Asso. pioneered this promising market and has been for example the origin of the first of traditional Bayonne ham exportations.
Fig, Cognac, Pastis, Violet, Espelette pepper, Provence Herbs, Calvados, Vervain, Walnut, Porcini, Three Peppers are some of the flavors of mustard sauces listed by this Swedish importer very specialized in French gourmet food.
Following BioFach 2014 Ruohonjuuri the Finnish chain of organic products (7 supermarkets Bio) adopted in the range of seeds and the French sprouter. This is a very encouraging start as this retail chain is very powerful and very prescriptive.
Only four months after BioFach 2014 the seeds for sprouting Swedish 1st order embodies the buyers meetings organized by Denan & Associates for the French leader of the “Organic Living Foods”. The products will initially being tested on the website of the specialist distributor of Raw Food.
The Raw-Food, more than a revolution a heavy trend of the organic market in 2014!
This Scandinavian distributor (1.4 trillion to € CA), leader for deli products and its subsidiary (€ 110 million turnover) specialized in appetizers and snacks sold in the chill corner of the retail trade have selected the famous purple French olives for their new range of tapas offering to this Languedoc based manufacturer a huge display (1500 stores).
A first significant order for Scandinavia for the French leader of organ,ic raw-food.
It only comes one month after the end of Biofach during which Denan & Associates introduced the company to its organic partners. This success is the result of several factors: a solid fair preparation with a an extensive buyers meetings schedule, combined with outstanding responsiveness and flexibility of a successful SME.